Burberry: 83 Million Euro Gold To Expand China Market

　 Core tips: Burberry "This is our biggest deal this year," CEO Angela Ahrendts said in an interview with the women's fashion daily. The long negotiations lasting for half a year before and after the final implementation of the transaction.

British brand Burberry Announcing a huge development plan for the Chinese market, the company will acquire 50 franchise stores in 30 cities in China. The whole plan will involve 83 million euros.

British brand Burberry Announcing a huge development plan for the Chinese market, the company will acquire 50 franchise stores in 30 cities in China. The whole plan will involve 83 million euros.

"This is our biggest deal this year," Burberry CEO Angela Ahrendts said in an interview with the women's fashion daily. The long negotiations lasting for half a year before and after the final implementation of the transaction.

The company's goal is to double the number of retail outlets in the Chinese market in the medium term. Contrary to market expectations, the brand expects its operating income (2011/2012 financial year) to increase by 23 million 600 thousand euros.

In announces the first quarter results in 2010, Burberry pointed out that the Asia Pacific region's turnover rose by 30% at fixed exchange rates.

　　 After the Middle East, India and Brazil, China finally became a market dominated by the British brand.