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Nike Launched The First Liu Xiang Exclusive Running Product Series.

2011/8/27 16:36:00 55

Nike Launched The First Set Of Liu Xiang Products

Recently, Nike has worked with Chinese athletes for the first time to launch the first Liu Xiang exclusive running product series, the first Nike company designed for track and field athletes.

Liu Xiang is no longer just a distant hurdler in the track and field field. He has chosen and participated in the design of the series for his runners, which will bring excellent performance and unique design for runners, and remind people to keep the courage to "exercise without losing heart."

As early as 3 years ago, Nike had designed a flying trapeze sign with wings and hurdles, combined with Liu Xiang's hurdling and his personal characteristics.

And in the launch of this

Liu Xiang

In the exclusive running series, the wing mark is still the most identifiable element. Unlike before, the brand new logo shows the implication of the wings breaking the box, symbolizing the use of sports to break the shackles and challenge the world.

Running is part of hurdles, and Liu Xiang is training on weekdays.

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Liu Xiang found the joy of sports in such a very simple and simple sport.

Therefore, he personally picked out his favorite running training shoes, hoping to bring fashionable and comfortable running feeling to more early runners through the innovation and practicality of the products themselves.

These include LunarGlide+ 3 with unique cushioning properties, and Free running shoes that simulate the concept of barefoot.

While the color is based on Liu Xiang's preference, the body of his shoes adopts his favorite blue. At the same time, Liu Xiang, from "boy to man", prefers to symbolize the mature earth color. Therefore, there are yellow lines and decorations on the shoelaces and upper of the running shoes.

The Liu Xiang series's hot pressing and weaving symbols adopt the first word LX of the name of Liu Xiang and the calligraphy character of the calligraphy as the main element of the pattern design.

Nike designers specialize in this series of fabric printing designs using exclusive design patterns inspired by Chinese knot elements. These design details will appear in a variety of Liu Xiang series of running shoes, jackets and T-shirts.

In addition to men's products, this series also includes women's running products from clothing to footwear.

In commemoration of this historic moment, Nike will launch 86 Limited gift boxes worldwide, which will encourage Liu Xiang to create a new world record of 12 seconds and 86 at an early date.

Liu Xiang's exclusive run

series

The product will be sold at 10:00 on August 29, 2011 at the Nike store in Sanlitun, Beijing. The customers who have successfully completed the purchase of Liu Xiang's exclusive jacket and running shoes will have the opportunity to participate in the launching ceremony in August 31st. At the scene of the event, 1 Limited gift boxes will be available free of charge. The opportunity is limited. Only the first 15 successful consumers are first come first served.

What is more surprising is that the 15 lucky consumers will have the chance to meet Liu Xiang face to face at the opening ceremony in August 31st, and have the chance to get autographs and take pictures.