Matters Needing Attention In Mail Marketing Of Children'S Clothing Shop

Children's wear shop

There are many ways, such as QQ group, forum, soft language, link and so on. The author mainly explains the mail marketing and the problems that need attention.

Mail marketing is the most effective way to promote children's clothing shop.

But we should pay attention to the amount of mail sent, not too much, will make customers feel sick, not too little, otherwise it will not work.

Then how can we see the effect of mail marketing?

First, mail reading rate.

The effect of mail marketing can be seen from the reading rate of mail.

Users generally believe that their mail reading rate is relatively high, so building a good customer relationship is also the key to turning visitors into customers.

We need to have a tentative understanding of users' intentions before we want to avoid unnecessary hair loss.

For online stores, mail marketing for old customers is more effective.

The store manager can set up a database for the old customers, classify the customers according to their shopping habits, and send corresponding promotional information on a regular basis, and the reading rate of the mail will be greatly improved.

Two. Mail arrival rate

The arrival rate of mail is second of the marketing effect.

Because of the excessive abuse of mail marketing, the server has become more and more strict in filtering mail, and some normal mail is also regarded as spam filtering.

Mail is not reachable.

One of the factors of customer loss.

We can increase the arrival rate from two aspects: first, it is difficult for the recipient to take the initiative to include your email address; second, to study what kind of mail is easy to filter, try to avoid or let the mail service providers list themselves as white lists.

Three, mail click rate

Mail click rate is the last aspect of marketing effectiveness.

Click rate is not to open mail, but to pass.

The proportion of visits to websites.

The most important thing is that the appropriate mail allows users to see that DM needs to be changeable. If stores can better analyze the data and behaviors of users through the children's shop system, then it will be even better.