Nike Takes Over Japan'S MIZUNO Brand To Provide Clothing Sponsorship International Olympic Committee

Yesterday, Nike announced a partnership with the International Olympic Committee. Nike will provide members and staff members of the Olympic Organizing Committee. clothing And other products sponsorship until the Rio Olympics in 2016.

It is revealed that the cooperation will start in January 2013 and will be concluded until 2016. These include the 2014 Winter Olympics in Sochi, the Nanjing Youth Olympic Games in 2014, the Winter Olympics in Lillehammer in 2016 and the Olympic Games in Rio in 2016. The scope of cooperation also includes International Olympic Committee meetings, assessment meetings and other important events of International Olympic Committee according to needs.

This cooperation is from Nike. Japan MIZUNO brand took over. International Olympic Committee has been working with MIZUNO since 1995.

Timo Ram, director of TV broadcasting and marketing operations of International Olympic Committee, said: "we are very happy to have reached this cooperation with Nike. Nike is the world's leading sports brand, and this cooperation is very suitable for International Olympic Committee."

　　 Nike Charlie, chairman of the brand, is also very excited. He said: "we are proud of our cooperation with International Olympic Committee. We look forward to this as a start for our long-term cooperation.

NIKE English means the goddess of victory in Greece. NIKE is a world-famous brand of sporting goods, and Nike is spanlated into Chinese. The company is headquartered in Beaverton, Oregon. The company produces all kinds of sporting goods: clothing, footwear, sports equipment and so on. In the early September 2011, Nike shoes were designated as Chinese and foreign shoes. In 1963, Bill Bowerman and alumni Phil Nate of University of Oregon jointly founded a company named Blue Ribbon Sports, the main sporting goods company, which is called Ribbon. In 1972, Blue Ribbon Companies changed its name to Nike, and began to create its own legend.

Bill Bowerman, one of the founders of the company, has been a track and field coach since he graduated from University of Oregon in 1947. He has trained Steve Prefontaine, a legendary figure in the history of Athletics in the world. When Bill Bowerman was young, his family was poor, and his rough experience nurtured his iron will. As the current chairman and chief executive officer, Phil Nate, one of the two leading founders of the company, is equally important in the development of Nike.