In Order To Get Rid Of The Low Consumption Market And Get Out Of The Crisis, Italy's Textile Fashion Industry Begins To Run Away.

When we talk about the fashion industry, we will definitely mention it. Italy Fashion seems to have become another synonym for Italy. All Armani, Benetton, Mariella Burani, Diesel, Dolcee Gabbana, Ferragamo, IT Holding, Loro, IT, and other brands are all well known.

Italy's textile fashion industry (Tessile: e Moda) covers a complete industrial supply chain, from upstream artificial / synthetic fiber, spinning, knitting, cloth and even high priced uniforms, clothing, women's underwear and household. textile (sheets, tablecloths, curtains, etc.) Italy textile fashion industry is characterized by innovation, professionalism and niche market. In addition to the textile and garment industry, Italy's footwear and leather accessories and gold ornaments also build the name of Italy's boutique fashion kingdom.

According to the Sistema Moda Italia, the textile and garment industry in Italy is composed of nearly 52 thousand enterprises, most of which are small and medium-sized enterprises, with an average of 8 employees per enterprise and nearly 450 thousand employees. For example, the Toscana Administrative Region ranks first in the number of entrepreneurs in textile and garment enterprises, accounting for nearly 19.5% of the total number of entrepreneurs (Florence is its capital), followed by Lombardia (Milan is its capital), accounting for nearly 16.4% of total entrepreneurs, Veneto, accounting for nearly 11% of total entrepreneurs, Campania (8.9%), Emilia Romagna (8.1%), Puglia (6.8%) and Marche (6.7%).

The main industrial clusters are located in Biella, Carpi, Castel Goffredo, Como (famous for silk), Prato (known as woollen cloth), Vicenza and Pesaro (known as jeans for production). Milan, Florence (Firenze) and Rome are the main fashion brands in Italy, bringing together famous brands and leading the fashion trend.

The total business volume of the industry in 2011 amounted to 52 billion 76 million 800 thousand euros, with an export volume of 26 billion 911 million euros, accounting for 51% of the total turnover. Many industries in Italy suffered in 2012. Economic crisis The industry has not been spared. In 2012, 1300 enterprises went bankrupt (including a long history of large and medium-sized enterprises such as Cotonificio Honegger, Mabro, Newcocot, Manerbio, Gruppo Sixty, Gruppo Filanto, etc.), which reduced 16 thousand jobs, and the overall turnover declined by 4.4%, only about 50 billion 500 million euros.

But in the export sector, the industry grew by 0.7% and exports amounted to 27 billion 100 million euros. The traditional EU market is no longer the main export market of Italy. In order to get rid of this low consumption market and get out of the crisis, Italy's textile fashion industry began to leave to emerging markets such as China, Russia, and advanced countries such as Japan and the United States.