The Lack Of Confidence In The Clothing Industry Is More Serious Than The "Fake Foreign Card".

A series of recent reports of "P", "fake foreign brands", "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "have been deceived by Chinese people. However, if you want to go deeper, why do these brands need to do everything possible to dress themselves up as "foreign origin"? < /p >
< p > the "fake foreign brand" clothing named by the media includes Montagut, PORTS (baozi), JEEP, camel and other clothing brands. A media reporter survey found that these brands, featuring French and American "blood" and enjoying the high price tag with genuine foreign brands, are local products that are dressed in "foreign garments". Those who are not confident are only short term profits. So consumers shouted: they will not buy these brands later. < /p >
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< p > there is really something abominable about the brands that are playing with fire. However, on the other hand, the overall consumption environment has created fertile soil for the "a href=" //www.sjfzxm.com/news/index_f.asp "brand > /a". The fashion dealer with fake foreign brands once told me that he wanted to enter a large department store in China ten years ago, but there was no foreign name. Consumers also want to spend money on foreign goods. Businessmen always seek profits. Under such temptation, it is not surprising that brands first think of using a foreign name. Besides, some brands do buy the authorization of foreign brands. However, a considerable number of consumers in China are deeply rooted in the "self belief", which is also a catalyst for the spread of "fake foreign brands". < /p >
< p > facing the tide of "fake foreign brands" in China's clothing industry, we can not help thinking that in today's thirty years of modern business development, what consumers want to buy clothes? Quality and style are of course indispensable elements. The real brand of foreign brands brings more cultural symbols to consumers. It is a way of life and an expression of individual personality and social status. Brand should be the leader of consumers in pursuit of fashion, so that consumers can feel the enhancement of their intrinsic value by wearing it. < /p >
< p > when the temptation of money confused the eyes of the brand, it should have been the pursuit of long-term growth of enterprises that they could only choose to gain short-term benefits. With the growth of the new generation of consumers, China will gradually enter a mature consumption ecosystem, and the market will have a more comprehensive understanding of the brand. The days when we want to cheat sales by "fake foreign blood" will never return. This means that all enterprises with inherent gene confidence will be eliminated by the market. < /p >
< p > top priority is that brands should return to the essence of clothing and concentrate on providing consumers with quality, individuality and high added value of < a href= "//www.sjfzxm.com/news/index_f.asp" > clothing > /a >. Only with such productivity can we have a strong viability. Whether it's foreign brands or local brands, we must accept the test of the market. < /p >