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How Can The Exhibition Industry Solve The "Cheating Exhibition" And "Exhibition"?

2014/1/18 21:04:00 29

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< p > more than 90% of Guangzhou's < a href= "www.sjfzxm.com/news/index_z.asp" > exhibition > /a > are all concentrated in Haizhuqu District Pazhou.

Fang Yitao, director of the Haizhuqu District economic and Trade Bureau, said frankly that the situation of "cheating Exhibition" and "exhibition" has always been in Pazhou area. It was not very serious before. However, since the cancellation of the administrative license of the fair in July 2010, some people in the industry have reflected this phenomenon.

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< p > "I think this is a phased issue of" a href= "www.sjfzxm.com/news/index_z.asp" exhibition industry < /a > development.

Fang Yitao said that the development of MICE industry in Hongkong and Shanghai also experienced a process from excessive competition to gradual standardization.

Hongkong has never had the exhibition license, but now the market in Hongkong is still very orderly.

"I believe that after a period of market regulation, the Convention and exhibition market will gradually move towards standardization."

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< p > Fang Yitao said that to solve the problem of non-standard exhibition such as "cheating Exhibition" and "exhibition", first of all, "exhibition enterprises should be self reliant, < a href=" www.sjfzxm.com/news/index_z.asp "> exhibition hall < /a > must be self reliant, industry must be self-discipline".

If the exhibition companies are self reliant and run the exhibition well and competitively, it will be difficult for anyone to follow the other exhibitions, because the exhibition industry naturally has "first entry monopoly".

Secondly, the pavilion should pay close attention to its economic benefits and pay attention to its own style and word-of-mouth.

Some pavilions do not pay attention to long-term interests, and connive at some non-standard, not mature exhibitions. This is "to lose their image."

Third, the exhibition industry should form a self-discipline atmosphere.

There must be competition in the market economy, but we must be lawful and orderly.

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< p > Fang Yitao revealed that Haizhuqu District is preparing to set up the "Pazhou Convention and Exhibition Economy Promotion Association", similar to the industry association.

Through promotion, there will be a dialogue platform for Pazhou area's exhibition hall and enterprises.

In addition, the promotion will establish the integrity archives and integrity certification of the exhibition.

For example, under the premise of voluntary exhibition enterprises, the exhibition will be held for the identification of the Promotion Association. The Promotion Committee will place the scale and data of the exhibition on the website for free inquiry by all production exhibitors, so as to avoid exhibitors being misled.

Through the promotion of the third party, to guide the industry, promote industry self-regulation, the formation of integrity norms.

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< p > Fang Yitao also stressed that, for < a href= "www.sjfzxm.com/news/index_z.asp" > cheat exhibition < /a >, it should be severely punished by the relevant government departments.

"Illegal exhibition is not a question of competition. It must be resolutely investigated and dealt with.

Violation of laws, unfair competition and infringement of intellectual property rights of other exhibition brands are governed by laws and regulations. "

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