"+1 PK", "Tang Jiu + Jingdong".

　　 Convenience store PK hypermarket, retail business Guan Gong Qin Qiong

Recently, Taiyuan The retail industry is on fire. The United States supermarket and Tang Long convenience store launched fierce competition through online stores and offline stores. Mei Tai shouted "buy online products for more than 1 yuan and deliver goods to the door free". Tang Jiu announced the launch of "open storage and grain supply" and "fresh one yuan is easy, fresh and not easy" promotion, and the essential oil of the people is directly matched with the "$1".

In 1997, the United States opened the first large warehouse supermarket. Up to now, there are nearly 100 stores in the whole province of Shanxi. In 1998, Tang Jiu introduced convenience stores to Shanxi. Currently, there are more than 800 convenience stores in Shanxi, with more than 3000 employees.

Tang Jiu and Mei Tai are good, one is convenience store, the other is supermarket hypermarket, the location is different, the common people take their own needs.

The root knot is the hottest O2O this year. Tang Jiu and Jingdong O2O marriage, the two sides of the system for deep docking. Last November, Jingdong launched the Tang Long online hypermarket. Attention! Tang Long convenience store, taking advantage of Jingdong O2O, immediately upgraded from the convenience store to the "online hypermarket", directly competing with the local shopping mall's strong team, so as to form the retail business Qin Qiong.

The war between Tang and Mei Tai is actually hidden behind two traditional retailers: O2O and Jingdong. In recent years, Jingdong has responded rapidly to the expansion of the category. The 1 shop, which has always been dominated by online supermarkets, has certain advantages in this field. If the two providers want to really achieve the leading position in the business super field, it is the key to win the super resources under the line. This is the reason why Jingdong and No. 1 store do not have the same strength to retail O2O.

The so-called O2O, that is, online and offline integration. So the decisive factor of Tang Jiu Mei and PK, who can win, can also be seen as a confrontation between online (user experience) and offline (supply chain) integration. Let's take a look at the two online and offline. Who has more advantages?

　　 Supply chain Duel: Shop No. 1, the US special store flagship store is fake O2O?

The biggest selling point of Tang Jiu and Jingdong's O2O is the deep docking of the two systems, which is a complementary integration of the two sides' resources. Tang Jiu's more than 800 convenience stores are all integrated into the online hypermarket. Store inventory can be sold online, while building the total warehouse. If the goods purchased by the user are stored in the store, then the system will deliver the goods to the store nearest to the user according to the LBS location to achieve 1 hours (or even a 15 minute service delivery); if the store has no stock, the goods will be shipped from the main warehouse to the next day.

On the other hand, the flagship store of store 1 is all shipped by the main warehouse. The store is only a logistics site, and its inventory has not entered the configuration system. In its O2O, LBS positioning is not introduced, and the optimization of store distribution can not be achieved. Its distribution is distributed by the special vehicle and the special person through the main warehouse.

It can be analogous to this. The flagship store of No. 1 store is equivalent to that of the United States, which has opened a shop on the 1 shop, and has opened the electricity supplier separately under the online entity system. The integration between the electricity supplier and the offline store is very elementary. The physical store only assumes the logistics station, and has not achieved the opening of inventory, so the electricity supplier has no store to borrow, so the logistics cost is even higher. And Tang Long Jingdong hypermarket further, to achieve the deep docking of all systems, so as to achieve the true integration of Tang Long electric business and stores. If Tang Long O2O is the real O2O, then the O2O can only be half O2O.

Insider told a shark that the O2O was more like the pressure of Tang long. The Tang Long Jingdong store launched online last November after the launch of the online and offline linkage not only made Tang a taste of sweetness, but also created a new consumer lifestyle (leaving home, supermarket goods door-to-door), which also had a direct impact on hypermarkets. Mei Tai was forced to cooperate with shop No. 1, but hastily failed to realize the true integration of online and offline. O2O is more like O2O's skin, line, line, and self support.

　　 Online experience PK: each has its own advantages, but Tang is always better.

After seeing the supply chain, look at the online experience. First of all, from the front page of the store, we can see that the 1 store's flagship store and the Tang Long Jingdong hypermarket have the columns of promotion activities, the promotion of the focus chart, the snapping rush, the sub category exhibition area and so on. However, the Tang Dynasty hypermarket has many popular columns, such as popular explosions, store entry, new products and so on, which is more convenient for users to purchase. There is a "guess you like" column in the American good good flagship store, and more emphasis on user recommendation.

Look at the order process of both sides. In the single page link, Tang Long has the characteristics of "popularity combination", "Shop Director recommendation", "guess you like", "recent browsing" and other special recommendation methods, and the best recommendation is "users who have seen this product have read", "related products", "browse records", each has its own characteristics. But Tang is more refined. In terms of shopping carts, the excellent business shows very well, but it is said that the similar functions of Jingdong O2O will also be reflected in the future upgrade, because Tang long, after all, is just a test of water for Jingdong O2O.

On the settlement page, the information received by us only supports the 3 level address, while Tang Jiu supports the 4 level address, which can be refined to the street. Although this difference is very subtle, it reflects the strong support of Jingdong logistics system, which is supported by Tang Long online hypermarket. This is also a great difficulty for the 1 shop which is still pursuing Jingdong in self logistics.

Similarly, in the payment link, the flagship store of the 1 good store does not support cash on delivery and goods to credit cards. Tang Jiu supports these two ways. In addition, it also supports bank transfer, post office remittance, and Jingdong credit. Jingdong has self built logistics, so it has been the strongest in the field of electronic commerce in terms of delivery of goods.

To sum up, on line experience, Tang Jiu Jingdong hypermarket and Mei Tai Hao 1 flagship store have their own characteristics. But Tang has done more meticulous, relying on Jingdong's system, technology and financial support, with more unique features, it can be said to be better.

Although the O2O of "+1 store" is more like a rushing chasing semi finished product, their participation is still very positive. They and the PK of "Tang Jiu + Jingdong" indicate that the O2O of retail industry has entered the substantive stage, which indicates that the success of O2O needs to truly open up the resources under the online and offline resources, and truly realize the complementarity and integration of the advantages, so as to give full play to their respective advantages and produce a brand new format.

The battle of Taiyuan is just beginning. It is too early to say who can win. But the importance of this campaign to the future of retailing and O2O is beyond dispute.