Expert Interpretation: Demand For Fabrics In Men'S Wear Brand Market

Men's clothing is particular about the inner and the details. Therefore, the requirement and dependence on the fabrics are relatively high.

Most of men's clothing changes more in fabric materials.

How to change the fabric? First, the fabric enterprises must understand their customers and potential customers before they can grasp the changing trend of the fabrics.

Elements of domestic menswear brand market classification

channel

Channel is one of the direct manifestations of brand positioning. It is very intuitive to find out what kind of positioning the target customer is.

Department stores and large commercial complexes and franchised stores are different in terms of operation mode. Department stores are mainly shipped by stream, and brands only need to be sold first. After sale, they are counted by department stores, and their operating costs are relatively low.

Commercial complex and exclusive store are all rental forms, the cost will be relatively high, and the selling cost will affect the price.

Channels can be divided into online and offline, online sales for online stores, offline sales for entities, the difference is that the operating costs are relatively low, although the retail price is relatively low, but because its doubling rate is relatively low, the cost of fabrics is not necessarily low.

Therefore, online fabrics are not necessarily cheaper.

price

Brand price band distribution and doubling rate determine purchase price.

High-end brands: pay attention to quality, not very sensitive to the price of fabrics.

Mid end Brand: pay more attention to cost performance. Most of them are made of better fabrics from domestic fabrics and imported fabrics.

Medium and low brands: pay attention to price, pay more attention to cost performance.

Basically, the use of domestic fabrics, and some enterprises with the advantage of quantity, to reduce the cost of imported fabrics.

Product design style

The design style of the product will directly affect the fabric selection.

Pure business brand, such as Sabatini, pays attention to classic, atmospheric, steady and very high grade effects in fabric selection.

Business and fashion brands will focus on fabric quality, fashion, pattern and color when choosing materials.

Fashion and leisure brands, such as CR brand, pay more attention to randomness and comfort when choosing materials, and prefer gray to gray.

Considerations of choosing fabrics for designers

Supplier Classification (focus, main force)

Match with the brand style and design theme.

Fabric characteristics and serviceability, functionality, stability and novelty.

Price

Production or replenishment cycle

Added value of fabric brand

Difference between brand and ODM factory

"New" embodiment of new fabrics

Surface texture texture

Flower pattern

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Handle. Composition

color

Sex and function

Trends in fabric research and development

pboundary

+ men's wear: Women's clothing is applied to men's clothing, which can change the monotonous design of men's clothing, produce unexpected effects, and inject new vitality into the design and development of men's clothing.

Formal dress + Sports: formal fabrics tend to be sportswear, or sports fabrics are gradually applied to the formal dress, resulting in the pboundary effect of clothing, with a certain novelty.

Characteristics + variation: bring new experience to consumers.

Comfort degree

Chinese men's requirements for comfort are much higher than that of the European market, especially for the elasticity and functional requirements of fabrics.

style

The designer chooses fabric to pay more attention to fabric texture, flower pattern and technology sense.

Characteristics of imported fabrics and domestic fabrics

European fabric: comprehensive.

Obviously, the category is rich, the price is high, and the stability of the new fabric is not enough.

Japanese and Korean fabrics: emphasis, refinement, depth

Domestic fabrics: many, full, weak system, high cost performance.

Where is the Italy fabric?

Fabric display, detail design far exceeds domestic.

Comprehensive and leading international men's wear trend

Strong creativity and design

Product seriation integrity

The color is advanced, practical and novel.

The targeted sample display strongly promotes the promotion of fabrics.

Variety, quantity, flexibility.

Convenience for sample cloth matching

And flower type adjustment quickly.

Focus on brand value, clear positioning, and focus on customer and market research.

Advantages of Japanese fabrics

Small and fine, not wide and deep.

Good serviceability and stability.

Outstanding features, close to market trends, very easy to use.

Good cooperation with domestic brands, customer resources integration

Spot system

Upgrading of domestic fabrics

Color, flower type innovation, after finishing, speed

Quantitative high operation mode

Matching with brand

Brand value, overall packaging

Domestic fabrics need a buyer's fabric designer.

Fabric design is prior to fashion design.

Technology development should be combined with good service.

China is the future world textile center

China will be the textile center of the future world.

To become the world textile center in the future, we need not only pform our consciousness, but also do our work in positioning, innovation and integration.

Future fabric

Diversification, it is difficult to complete a good fabric research and development alone.

Only by fully integrating resources can we enhance our competitiveness in the international market and form an advantage that is hard to surpass.