Ali Word Of Mouth Turnover Of 15 Billion 800 Million Yuan In A Single Quarter
Domestic consumption patterns are changing from the source.
Data released by the National Bureau of Statistics recently showed that online shopping has become a locomotive for stimulating consumption.
In 2015, the online retail sales volume of 38773 billion yuan, an increase of 33.3% over the previous year, far exceeded the growth rate of the total retail sales of social consumer goods. Among them, the online retail sales of physical goods amounted to 32424 billion yuan, an increase of 31.6%.
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Ali
The O2O word of mouth network, which has high hopes, has handed out its first official performance.
Yesterday evening, Alibaba group released the fourth quarter 2015 results show that both revenue and profit growth.
Among them, word of mouth single quarter turnover amounted to 15 billion 800 million yuan.
According to the financial report, Ali earned 34 billion 543 million yuan in the fourth quarter of 2015, an increase of 32% over the same period last year.
The profit adjusted by non US accounting standards was 19 billion 111 million yuan, an increase of 27% over the same period last year.
Fourth quarter Ali retail platform accounted for 11.3% of the total retail sales of social consumer goods in the same period, and the total retail platform turnover amounted to 964 billion yuan.
Mobile paction volume
Accounting for 68%.
Ali also disclosed the O2O platform for the first time.
Word of mouth
"Achievements.
In the fourth quarter of 2015, word of mouth turnover was 15 billion 800 million yuan, and average turnover was over 5 million in December last year.
At the end of June 2015, Alibaba and ant gold clothing jointly invested 6 billion yuan to restart the word of mouth network.
According to the results of the report, a total of 60 000 restaurants under the line have been visited in more than 200 months.
In addition to the good performance of word of mouth, Tmall ushered in the "big shop opening trend" in the quarter, with more than 200 global brand flagship stores opened.
In addition, Ali mobile monthly active users reached 393 million in the quarter, accounting for 60% of the total number of mobile phone users in China.
Rural Taobao has gone deep into 3 million rural families.
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