The New Function Of Wechat Index Has Started A Fashion In The Clothing Industry.

WeChat officially launched "

"Function.

It is understood that this is based on WeChat's big data analysis of the mobile end index.

WeChat said that the application scenarios of WeChat index were divided into three categories: "catching hot words, understanding trends", "monitoring the trend of public opinion, forming research results" and "insight into user interest, helping precision marketing".

To this end, we searched the WeChat index of fast fashion brands such as UNIQLO (601852), Gap (472776), ZARA (302712), H&M (229864) and Forever21 (26314) today.

It is learned that the events that correspond to the highest value of the WeChat index within 90 days are generally new product releases, earnings announcement, new service launches, and job mobility.

Each brand WeChat index screenshots and corresponding hotspots are listed below.

Japan is fast

UNIQLO's highest index in 90 days is December 24, 2016.

In the last few days, UNIQLO made three major events. First, it held the 2017 spring and summer conference in Tokyo. The second is that the parent company of fast retailer of UNIQLO announced that it would announce the cooperative garment manufacturers in China and other countries. Third, it announced the launch of online ordering and offline pick up service in China.

Another "Gap" highest WeChat index from the United States took place in March 23, 2017. The recent incident was that the group appointed the CEO of Banana Republic, the chief executive of the original children's wear brand Gymboree, as Mark Breitbard.

The WeChat index, which searches for the Spanish fast fashion brand "ZARA", has its peak in the past 90 days in March 16, 2017. That is, the day before, ZARA's parent company Inditex announced its 2016 full year financial report and the 2017 financial year first quarter performance report.

The highest WeChat index of Sweden's fast fashion brand "H&M" took place in January 13, 2017.

According to the world clothing and shoe net, the hottest part of the time is H&M's latest 2017 Spring Festival series, with Fan Bingbing and Li Chen as spokesmen for their star lovers.

After searching for the US fast fashion brand "Forever21", the highest WeChat index appeared in March 16, 2017.

On the same day, it was reported that the German sports brand Adidas had sued a series of brands to defend its trademark "three bars", including Forever21.

For the launch of new functions, WeChat officials also said that

It is still an immature function, and it will slowly improve and improve.

It is hoped that this function can help enterprises or self media to achieve more precise marketing.