Sun Ruizhe And His Party Investigate Taizhou: Exploring The New Economy And The Future Of Traditional Economy

In February 27th, Sun Ruizhe, President of China Textile Industry Federation, Feng Dehu, President of China Textile Construction Planning Institute, Zhao Xiangdong, general manager of China Fashion Color Association, Li Binhong, deputy director of China Textile Information Center, Yang Jinchun, vice chairman of China Apparel Association, Liu Xin, deputy director of the Ministry of industry of China textile industry, Wang Yuping, deputy director of science and technology development department, deputy director of the Ministry of productivity promotion, Secretary General of the national textile product development base secretary-general, research group of Yan Bo, deputy director of the industrial information research center of China Textile Information Center, investigated the development of Taizhou textile and clothing industry.

Taizhou is the birthplace of China's joint-stock economy. It is the founder of "Wen Tai model", one of the two major economic models of China. In such a city with active economic thinking, the development of its textile and clothing industry is also a remarkable performance.

Reporters learned that Taizhou's textile and garment industry originated from embroidered clothes (Taizhou embroidery). From 80s to 90s of last century, Taizhou garment manufacturing industry reached its peak. After more than 30 years of accumulation and sedimentation, it has become the backbone of Taizhou's social economy.

If the textile and garment industry of Taizhou is placed in the whole province of Zhejiang, it can not really get the top priority, but its development has its own distinct characteristics.

In Taizhou, the research group visited Sande Textile Garments Co., Ltd., Yun Zhi Embroidery Co. Ltd. and Jack sewing machine Limited by Share Ltd.

Sande Textile Garments Co., Ltd.

As soon as we enter Sande textile, it is fashionable to decorate the style with a simple product display, so that the research team can feel the strong fashion atmosphere of the enterprise.

In the conversation with Jiang Xuan, general manager of Sande textile, the research group learned that, as a professional R & D company engaged in the development and production of wool knitted products, Sande textile takes the "independent fabric design and process development capability" as the core competitiveness, and closely combines the international trend to make continuous product innovation, and is committed to providing quality services to the European and American, Japanese and domestic first-line garment brands.

The reporter understands that Sande attaches great importance to the construction of product development and technological innovation system, insists on the open design concept, and puts emphasis on the concept of "commodity planning". Through the establishment of the Sande fabric development center and the knitted fabric research and development center, and converting the effective experience accumulated in the field of wool knitted fabric in the past decade into productive forces, the "trend design product product consumer goods" has been pformed rapidly, and the commercial value of the product has been realized.

In addition to the precise effort in product development, Sande textile's corporate culture has also attracted the attention of the research group.

"The first filial son, the second letter, love the public, and benevolence..."

In Sande school, a group of preschool children are reading aloud. According to the introduction, in order to solve the worries of employees, in 2012, Sande enterprises founded Sande academy, specially invited professional teachers to teach 3~6 years old children's traditional culture education, calligraphy and painting, and other courses.

Besides the edification of children's traditional culture, the inheritance of traditional culture goes deep into the daily life of workers.

The windows of the Sandi textile canteen, which are clean and orderly, appear warm and warm under the pmission of chandeliers. The reporters at the scene saw that before the meal, the enterprises would also organize employees to read the Thanksgiving words on the wall.

"Gratitude for the parenting of parents, gratitude for teachers' hard work, gratitude for colleagues' care and help..."

The voice of Thanksgiving, on the one hand, embodies the corporate culture of Sande textile and Thanksgiving, and on the one hand, every employee has a sense of family integration.

In the process of investigating Sande textile, Sun Ruizhe pointed out that the company's useful exploration in the field of wool knitting has made an outstanding contribution to the quality improvement of China's textile and clothing products, and is a model for the industry's innovative development and dedicated operation.

He highly affirmed the efforts made by Sande textile in product development, and hoped that Sande textile could pay attention to the trend of product lightweight and machine washable in the future, constantly break through the bottleneck, and be in line with the international first-line enterprises.

Yun Chi Embroidery Co., Ltd.

Subsequently, the research team came to the "embroidered clothes Museum of Taizhou" which was founded by Taizhou Yun Zhi Embroidery Co., Ltd.

The museum collects the representative cultural relics, materials, products and personages deeds of Taizhou embroidered clothes at various historical stages, vividly showing the historical context of Taizhou embroidery. It is understood that the museum is open to the public free of charge and actively showcases the history of Taizhou embroidered clothes to all walks of life.

The reporter learned that Yun Chi embroidered garment is a traditional craft culture creative enterprise integrating design, development, production and sales. It mainly produces many kinds of high-grade underwear series garments, such as many varieties, high-grade, elegant fashion, silk, all hand embroidered embroidered clothes, plate Satin fashion and night clothes, night gowns, hanging skirts, etc.

Enterprises have "Feng Shan", "great wealth", "Yun Zhi Li embroidery", "FENGSHAN" trademark and brand. Through the "Taizhou embroidered Museum" and "virtual art gallery panoramic roaming system" and other tangible ways to publicize the history of Taizhou embroidered clothes, let the community know the cultural connotation of Taizhou embroidered clothes.

With the improvement of the consumption level of the Chinese people and the enhancement of taste, the market of hand embroidered clothing is expanding.

In the tradition, innovation can stimulate vitality.

Wu Hongliang, chairman of rye's embroidered clothes, said that the traditional embroidery and fashion elements will be integrated in the future to expand their living space, and the potential of Taizhou embroidery will be unlimited.

Sun Ruizhe said that Taizhou embroidered clothes have a profound cultural background.

Today, it is not only an enterprise or an industry, but also bears the responsibility of supporting a small society and inheriting Chinese traditional culture.

Clothing is an important carrier in enhancing cultural self-confidence and promoting Chinese culture going out.

It is hoped that enterprises will receive more support and attention from society and government, carry forward traditional culture and highlight cultural values.

Jack sewing machine Limited by Share Ltd

As Taizhou's reputation as the "Kingdom of Chinese industrial sewing machines", Jack sewing machine Limited by Share Ltd is the leader in the field of sewing in Taizhou.

According to Ruan Jixiang, President of Jack, Jack is committed to intelligent manufacturing. For many years, global sales volume is the first, and its products are sold to more than 130 countries and regions. It is the "invisible champion" of the industry.

In the 1-9 month of 2018, the sales volume of products accounted for 37.67% of the industrial sewing machines in China.

In 2009, Jack successfully acquired two famous German enterprises, Bullmer (Topcut) and Tuo card, which pioneered the overseas mergers and acquisitions of China's sewing industry private enterprises.

Through mergers and acquisitions, Jack acquired a large number of high-end elements such as technology, brand, talent and so on, with the strength and bottom line of overtaking and fission development.

After that, Jack bought the world's only maker of shirt sewing equipment, Italy mica company. Since then, Jack has opened the global development mode of constantly consolidating the leading position in the field of intelligent sewing equipment, and has gradually grown into an intelligent manufacturing complete set of service providers integrating intelligent bed cutting (sewing) + intelligent sewing machine (sewing) + Intelligent ironing (after seam) + IPMS intelligent production management system.

In recent years, Taizhou has proposed to foster and support the "seven hundred billion" industrial priorities of automobiles and parts, general aviation, mold and plastics, medical treatment, intelligent toilets, sewing equipment, pumps and motors, which has boosted Jack's confidence in development.

In 2018, Premier Li Keqiang once visited the enterprise. He said: "sewing machine manufacturing is a typical traditional industry. I hope that through continuous innovation, you can make the traditional industries glow with new vitality.

There are no backward industries, only backward ideas.

After the visit, Sun Ruizhe highly affirmed Jack's deep ploughing in the field of sewing machinery, but at the same time he also put forward higher requirements.

He hoped that Jack could deeply integrate into the high quality development of the textile and garment industry, push forward product innovation, create greater value, and explore a way to create a win-win situation with customer groups.

Among the three companies visited by the research group, Sande textile and apparel Co., Ltd. is the leading supplier of wool knitted fabrics in China. Yun Chi Embroidery Co., Ltd. focuses on the protection, inheritance and innovation of Taizhou embroidery; Jack sewing machine Limited by Share Ltd is a "single champion" in the field of sewing machinery, and has become a leader in "made in China". It can be said that each has its own development advantages and characteristics.

After investigating the textile and clothing industry in Taizhou, Sun Ruizhe said that although the volume of Taizhou's textile and garment industry is not high, there are many bright spots.

The support of Taizhou's governments at all levels to the textile and garment industry is obvious to all, and the relevant policies of the government are also very much recognized.

A good business environment has created powerful empowerment for the development of high quality industries.

At the same time, he pointed out that Taizhou textile and garment enterprises have their own characteristics, whether in fashion, culture or science and technology, they can be "refined and beautiful" in the field of subdivision.

Regional industry has great potential for future development.

Sun Ruizhe said that with the development of social economy, a more equitable industrial development environment is taking shape.

This requires us to handle the fair competition and coordinated development between the private economy and the state-owned economy, domestic and foreign capital, online and offline, especially the new economy and the traditional economy with greater wisdom.

It is hoped that in the future, the development of Taizhou's textile and garment industry will have new initiatives and actions in balancing the promotion of new economy and traditional economic development, and will find a better path for the integration of new economy and traditional economy.