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Marketing Strategy Of Daily Chemical Stores

2009/1/2 14:56:00 41950

Now, the competition of daily chemical store channels can be said to have entered a very white hot degree.

Daily chemical stores want to improve their performance, which is inseparable from effective.

Advertising

and

Extension

!

However, since the daily chemical store is not a small shop, it is unlikely that it will cost a lot of money to advertise. Then what should we do to save the money and improve the influence and popularity of the single store in the business circle?

Today, on this question, I would like to talk with you about how the daily chemical store should pass.

To enhance the popularity of a single store.

Sale

Achievements!

　　一、学校活动

Schools are ignored by many cosmetic shops.

Especially the students in polytechnic schools are a very dynamic and valuable new consumer group.

Daily chemical stores aim at the development of consumer groups in schools, mainly through 4 ways in the vicinity of the business circle.

School promotion

　　1、“学生会”合作

When I guide the daily operation of the daily chemical store, my previous experience is that the cooperation with the student union is the first way to enter effectively.

According to the experience we have operated, we usually need a little fee each time with the student union, plus the salary of our staff is 1000 yuan, and we can sell 2000~3000 yuan products every day. The most important thing is that we can take the opportunity to improve the influence of the daily chemical shops in the business circle of the school and realize the "double benefits of fame and wealth".

2, on-site activities

Propaganda

There are second effective ways to conduct on-site sales promotion in schools.

The way of operation is to communicate with the school first, then hold the product sales and publicity activities beside the school canteen.

Most of the products that are popularized have a terminal brand with multiple brands, plus the promotional materials and sales ladies can operate.

The experience and effect of our operation are very good.

The main purpose of the activity is to sell products on the spot, and to publicize daily chemical stores for students.

Let this dynamic consumer group know more about the daily chemical stores through famous brands and publicity materials.

　　3、请学生发单页

We can invite students to send out leaflets to school. Our experience is that students who give the order sheet usually have 1 cents each, and ask them to send 1 copies to each hostel regardless of gender.

This way, to enhance students' cognition of daily chemical stores, the effect is very good.

　　4、派发试用装

It is possible to distribute some trial clothes and folding pages to students in schools, mainly pushing some product items for students, so that they can know more about the products of daily chemical stores.

After the general distribution of trial wear, the rate of buying back will be relatively high. So when arranging the distribution, we must have a good grasp of the seasonal nature of the products, and the other is to have characteristic products or famous brand products, which will lead to a higher turnover rate.

Daily chemical stores can mainly carry out publicity and promotion in the above four ways in the nearby polytechnic schools.

Whenever new products come into the market or sales season comes, we will guide the daily chemical stores to insist on doing so, and the results will be very good.

Many students become our customers not only, but also become members and become loyal customers of daily chemical stores.

I do not know whether some of the daily chemical stores have used promotional leaflets when promoting them.

In our experience, leaflets are the most effective way to attract customers quickly and enhance the awareness of target customers.

Here, I want to explain first, I said the leaflet is not the kind of hinge that the factory rationed to the daily chemical store, but the daily store itself according to the promotion needs of each period, it is a kind of single shop leaflet designed and printed by itself.

I mainly combine the experience of daily chemical shop in leaflet page, I would like to share my views with you.

　　1、封面封底：

Generally, famous brand names such as image advertisements, promotional promotions or product pictures can be used as cover covers.

This operation can enhance consumer's awareness and trust in publicity materials.

In addition, the color and style of the back cover should be in line with the seasonal consumer psychology.

For example, in summer, it is very comfortable to use the more refreshing blue or green to make consumers feel at first sight.

　　2、单页产品：

It is important that products on a single page attract customers.

This is directly related to whether the target customers are interested in the product information delivered by the daily chemical store, and whether they will enter the shop to buy it.

Therefore, we should pay attention to the reasonable matching of famous brand products and terminal products according to the seasonal changes and popular differences.

For example, in summer, you can go to 200ML's brand name shampoo, shower gel, Head and Shoulders, PANTENE, and facial mask, anti acne, toner, lotion, sunscreen, hair removal cream, pearl and body lotion.

　　冬天则可以面霜、洗发水、乳液、护手霜、润体露等。只有通过有效的向目标顾客传递他们关注的名牌和适应季节的产品，才能唤起顾客对产品的敏感和对日化店的关注，才有可能吸引顾客进店。

　　3、优惠信息：

We instruct the daily chemical store to call it "discount coupon" information.

That is to say, when distributing leaflets, the use period is "5 yuan" and "10 yuan" discount coupons within 15 days.

If you buy 100 yuan, you can use a "5 yuan" discount coupon.

When the daily chemical stores go to the offices of some organs and offices to distribute information, each office can issue "1 leaflets + multiple discount coupons".

This operation is very flexible, and can effectively control the production cost of the single page.

Editor: vivi