Erdos And Other Cashmere Clothing Enterprises Broke Out Of The Gold Rush.

If "afterChristmassale" is the first creation of European and American people, then the gold rush Festival is the first creation of Chinese costumes.

At the end of the traditional Chinese new year, Ordos, according to the "after Christmassale" mode, held the second gold rush festival in thousands of clothing store counters nationwide. From today's beginning to the 28 day, all the Ordos stores and counters in the province will carry out a large-scale sales promotion campaign, while the discount rate of Erdos counters in Chengdu will reach 100 yuan and 40 yuan in cash.

The last week of February

The best time to buy cashmere

Miss Zhang, the public relations manager of the Beijing headquarters in Ordos, told reporters that the essence of fashion is innovation.

If "afterChristmassale" is the first creation of European and American people, then the gold rush Festival is the creation of Chinese costumes represented by Erdos.

The reason for launching the gold rush Festival is that today's fashion has entered the era of cheap&chic. It is an era of increasingly diversified fashion. Whether fashion depends or not depends on whether or not it is suitable for itself.

Suits their own price clothing, is fashion; suits oneself discount clothing, also is the fashion.

Fashion is an attitude, a pursuit and an idea.

In Ordos's view, Chinese clothing brands should not only conform to international standards in design and culture, but also learn and explore internationally in the mode of business operation.

Drawing on the advanced business models of foreign countries, the gold rush Festival has been set up as a Chinese version of the "afterChristmassale" initiative. This is an attempt of China's garment industry once again to integrate with the international market and become internationalized.

The head of the Sichuan region of Ordos, Mr. Hou told reporters that with the Renqing spring, Wangfujing, Ito and other representative shopping malls and Ordos stores, the discount began today, all 100 of the province's total 40 cash, directly refresh the Erdos discount strength Ji Ji.

"Gold rush" to benefit the people

Shopping Carnival

From 2009 onwards, Ordos formally designated the last weekend of February as "gold rush day", which is the largest and most discounted shopping Carnival in Erdos in a year, and strives to make it the most desirable shopping Carnival in China's clothing industry in the year.

The first gold rush festival held 4000 special stores in China.

"An unprecedented low price has always been the quality of gold". Erdos hopes that the gold rush festival will serve as a keynote, and it will give better feedback to consumers through the combination of "preferential" and "fashion quality".

The immobilization of time is the primary characteristic of "after Christmassale" and becomes the primary feature of the gold rush festival in Ordos.

Ordos said that although the gold rush was launched by Ordos, Ordos did not want to limit it to a brand in Ordos.

Facing the increasingly disordered discount of the clothing industry, facing the embarrassment of cashmere soft gold selling gold price and facing the trust crisis of consumers increasingly spreading to the price system of clothing industry, as the leader of the industry, Ordos thinks that he has the ability to lead the whole garment industry to a new world.

Gold rush day

Establishing brand in garment industry

It is the ultimate aspiration of Ordos to make the gold rush Festival into a brand, make a name card of the Chinese garment industry, promote the deep communication between the garment industry and consumers, and set up the image of the Chinese garment industry.

For the gold rush Festival, Ordos poured out its brand ideal -- "warm the whole world".

The unprecedented low price of the gold rush festival will undoubtedly help more people feel the warmth of Erdos.

The gold rush Festival, a new tradition created by the Chinese garment industry, will allow consumers to enjoy more and more clothing from year to year.

This gluttonous feast that advocates the new fashion concept will give you a refreshing feeling and a pleasant experience.

Fashion does not reject anyone's participation. Maybe the next person who is leading the trend is you.