Many Korean Clothing Brands Participate In 2010CHIC

To support the business of Korean fashion and fashion enterprises in China, the Federation of Korean fiber industries will form a Korean Pavilion to participate in the four day "CHIC2010" exhibition in from March 28th to 31st.

The exhibition hall has a total scale of 92 companies and 190 booths.

Korean fashion companies used to take part in the CHIC exhibition in small scale. With the support of the Federation of Korean fiber industries, the Korean Pavilion has been exhibiting extensively this year.

The name of the Korean Pavilion is "PREVIEW IN CHINA 2010", which is taken from the "PREVIEW IN" series of the wholly owned textile fashion show in Korea. The Chinese name is Korean Fashion Expo.

Since 2003, Korean fashion companies have been carrying out active business activities in various regions of China with the opportunity of "PREVIEW IN SHANGHAI".

The South Korean Fiber Industry Federation, which is the sponsor of the CHIC exhibition, is in line with the desire of South Korean fashion companies to expand various distribution channels in China. It said that this year it will take part in the CHIC exhibition aimed at supporting Korean enterprises to establish business networks with buyers from various regions in China.

Cui Wenchang, Minister of Korean Fiber Industry Association, said: "compared with other types of clothing, Korean women's wear and casual wear are more favored by Chinese consumers". "This exhibition will mainly support the Korean small and medium-sized fashion enterprises aiming at creating global brands into the Chinese market, and will publish various products of small and medium-sized enterprises with fashionable and unique design capabilities."

The South Korean exhibitors participated in the exhibition of women's casual wear brands at a reasonable price, including the "Le Queen" brand of HEMPEL, which focuses on women around the age of 25, with emphasis on fashion and styles. In addition, the brand "Yarnie" brand of the Korean International Design Center Co., Ltd., which carried out active business activities in various circulation channels in China, and many brands such as "Jolie & Deen" brand of PEARL company participated.