Xiaoshan Garment Enterprises Grab Share From Major Events

Yesterday afternoon, the staff of the Blue Sky Crane Dance Company in Xiaoshan district were busy loading 5000 garments.

The garments will be sent to Shanghai on the same day to provide security personnel and chefs to World Expo.

It is understood that during the period of World Expo, the company seized about 13000000 yuan of clothing orders, and now these garments have been shipped to Shanghai for World Expo.

In recent years, Xiaoshan's clothing enterprises have stared at a major event. Beijing's Olympic Games, gods seven, Canada Winter Olympic Games, Shanghai Expo and other events and activities, Xiaoshan's garment enterprises have won the share.

　　世博会的工作服要具有防蚊功能

Wan Haiyan, sales manager of the blue sky crane company, said that the company "robbed" orders at the end of last year from forty or fifty domestic competitors.

The total price is about 13000000, involving 7 varieties, including World Expo volunteers, security personnel, engineering technicians, cooks, restaurant attendants and other staff.

Grams, T-Shirts, hats and belts.

Compared with other work clothes, World Expo clothing has higher requirements on dustproof and mosquito repellent functions.

Wan Haiyan said that during the summer of World Expo, there were more mosquitoes, so the buyers asked the clothing to have the function of preventing mosquitoes, and many materials should be purchased from abroad.

In addition to mosquito control, volunteer clothing also has special requirements for ventilation and dustproof.

At the same time, according to the working characteristics of clothing personnel, the clothing function is also different, for example, the vest of the security personnel should have the effect of reflecting at night.

Xiaoshan enterprises focus on big events to earn fame

For the "Blue Sky Crane Dance", World Expo is not the first time to compete in the international grand ceremony.

As early as 2008, it began to participate in the production of Olympic costumes. Many of the staff of the "God seven" launch center were also uniformed from this enterprise.

In addition to the "Blue Sky Crane Dance", some clothing enterprises in Xiaoshan have also focused their attention on international and domestic large-scale events.

At the Winter Olympics in 2010, the Xiaoshan Dali Garment Industrial Co., Ltd., in the town of Yi Qiao, took 100 thousand orders for work clothes. Not long ago, the company robbed the London Olympic Games 3 million 300 thousand sets of work clothes order.

"In fact, the profit of clothing production like Olympic Games and World Expo is very low."

Zheng Zhien, chairman of "Blue Sky Crane Dance", admitted that compared with other orders, the profit of clothing orders in major events is less.

On the one hand, because of the large number of enterprises participating in competition, everyone will lower the price. On the other hand, such activities can often make an enterprise quickly start branding, and even some enterprises are willing to lose money to earn a shout.

"For my group of Expo costumes, part of it is to lose money."

Zheng Zhien said, even so, enterprises are still very willing to participate, because participation in such activities, the brand benefit is huge.