Ten Key Elements Of Location For Underwear Chain Stores

A suitable store location is one of the key elements of the success of an underwear chain store, and it has an important relationship with the profitability of the store.

The following ten siting elements are provided by Mr. Chen, President of the French man underwear company.

First, the preferred way to bustle is less expensive than the rents of busy locations and less traffic.

Two, one of the details of the store on the busy road: what kind of busy area leads to it, whether the crowd is your target audience.

Three, location should not be considered only for location but not for competitive environment.

If you are surrounded by home appliances, and you open the underwear store, that will not work; if there are several clothing stores around you, you can dress the underwear, so you can drive the passenger flow with each other, which is very favorable.

Four, cargo ambition should be grasped together.

When there are more than five underwear shops around, you also do underwear, so your product must have its own characteristics, take the differentiated route, and have a good reputation, otherwise it will be difficult to win.

Five, if you are a mass leisure brand, you can consider the first class business circle with convenient pportation and frequent crowds to increase the customer attendance rate; if you are doing a personalized narrow market, you can consider operating in the secondary business circle to reduce rents and other cost burdens.

Six, if your shop is on the commercial street, the shops at both ends of the street cannot be ordered.

Because customers will be better than three, wait for her to go around the circle, may be tired, hungry or something casual, and then return to your shop to buy less likely.

Seven, the surface of the bunk is also very important.

In the north, customers prefer to walk on the sunny side of the street and have fewer passenger traffic on the side. For businesses, the same rent is two times worse on both sides of the road.

Eight, medium and high class women's clothing is the first choice in the middle and lower reaches of shops.

Nine, try to open shop in the vicinity of the most crowded place.

Because the store's location will be worse than 30%.

This is related to the line of movement of the people, and the customer may go to this turn.

Ten, site selection should be considered whether the passenger route will be intercepted by competitors.