The Second China Clothing E-Commerce Summit Is The Most Popular Costumes.

2010 the second China clothing e-commerce summit released a set of online shopping statistics:

Women's clothing is the most popular product in the online shopping list. Between May 1, 2009 and May 1, 2010, the consumption of women's clothing accounted for 12.17% of the ten most expensive cities on the Internet.

In the 4-5 popular search keywords of women's clothing online shopping in the month of ten this year, the top two key words are "genuine" and "spring clothes". What's interesting is that the key word in the third place is "big code".

From the specific data, the daily search volume of "big code" is as high as 150 thousand and 300 times (the average daily search volume of "authentic" and "spring clothes" is 322 thousand and 500 and 208 thousand and 700 times respectively).

In Taobao's search column, search for "big code ladies" will bring more than 330 thousand items and more than 4400 stores.

Many shops sell all kinds of large size women's clothing, including tops, trousers, skirts and so on.

In contrast to the big women's wear on the Internet, there are few women's clothing brands that exceed normal sizes in many shopping malls in Hangzhou, especially women's brands located in young women.

Some small shops selling foreign trade goods on the street sell some big size women's clothes, but the style is more suitable for older middle-aged and old women.

observation

The big size clothing market is still a blue ocean.

I have a female friend who is 1.66 meters tall and weighs 68 kilograms. One of her most troublesome things is that she can not buy the right clothes.

There are very few brands of clothing in Hangzhou shopping mall. She has to wear XL (large number), but most of them only have L (large).

In the past few years, she often ran to Hongkong to buy the right clothes, and bought a lot at a time. Now, she began to fight online shopping. Yesterday, she was very pleased to recommend to me a foreign trade women's wear shop, which had larger sizes.

The request of the female friend for clothes is that the chest is 100 centimeters above, and the waist is 78 centimeters.

In fact, such a requirement is not excessive in obese people.

Some of the big size women's clothing sold on the Internet are everywhere in the 100 centimeter circumference, some loose styles and even more than 150 centimeters.