Shishi Clothing Enterprises Transformation From Clothing To Fashion

According to a consumer survey report, in the next 10 years, China's young consumer groups will occupy four of the "three parts of the world", which will have a profound impact on the lion garment industry. Yesterday, JIM Hui Wenlong, who had just returned from Hangzhou, told S, director of brand design of 1: "without changing this concept, enterprises will not be able to adapt to the future market."

"Traditional clothing is about to become a history, and the future is bound to be the fashion age." In the interview, Hui Wen lung told reporters that in the next 10 years, China's "60 after" and "70 later" will gradually enter the middle-aged and old generation. Their demand for clothing is relatively simple, and the pursuit of simplicity and quality. The "80" and "post-90s" generation are very different in dress requirements. This generation's consumption concept is ahead of schedule, and they dare to pursue their individuality bravely. Moreover, their thirst for knowledge, desire for achievement and desire for expression are all very strong.

Hui Wenlong said that in today's changing frequency, clothing is more carrying people's ideas and ideas, containing the cultural spirit of contemporary people. However, in today's era, consumers' requirements for clothing design are constantly changing. Seeking novelty and seeking individuality is the ultimate goal of many garment consumers. The novelty and novelty of fashion attracts many young consumers.

It is understood that more and more designers of Shishi clothing enterprises have similar understanding of future market. Chen Liwen, general manager and design director of new jaino Garments Co. Ltd., focuses on the decoding and application of the global fashion pulse in the fashion design process. He pursues environmental protection, coloring, green wine, wine red and carbon black in color, and selects PC functional materials such as glossy, super soft and ultra-thin imitation leather. The design pays more attention to the grasp of the segmentation line and the rational detail design. It explains handsome man's temperament and style of life in a handsome and capable way.

Bao Luhua's chief designer Wang Meizhang, in Bao Luhua's theme creative show, uses her passionate red to show the youthful confidence. The mysterious beauty of purple is full of noble charm; the classic black and white touch the nerves of the trend; clear and deep blue, showing a dazzling brilliance in the uninhibited atmosphere; the Lok's advocating green shows a unique young candid personality. L&XF brand designer Liu Xiaofei, through market research, tracking and analysis, connects the international concept to grasp the trend of fashion. According to the market trend, it analyzes the popular direction of future market, and develops and designs the clothing series to guide the market's popular rhythm, so that the idea can lead the market. Liu Xiaofei said: "the feedback from the terminal customers, the comprehensive investigation of the market, and the understanding of the trend of foreign countries, so that I have a better foresight for the trend of the fashion trend. It is precisely because of such foresight that my design concepts and products are always in the forefront of the market trend."

Many brand clothing enterprises in our city have realized that the future is the "world" of young people. They can not stop their business philosophy in making clothes. They must stride forward towards fashion design and seize the young market. To this end, not long ago, the new brand of fortune bird group, the 2010 brand strategic conference of Anne Walker, launched a brand new brand for young fashion groups. Its brand names include "MOLINA" and "ENALENA". The product line covers male and female white collar dress fashion series, young men and women leisure lines, men and women sports leisure series, and the consumer group is positioned between 16 and 35 years old. It is suitable for advocating slow life people who slow down the pace of life, the "cochlear family" born for the Internet, and the "NONO clan" who refuse to be stylized by the trend. Meanwhile, in the 2010 Winter new product conference held on the 19 th of this month, bin Nu, by capturing the essence of fashion trends and giving full play to its creativity, pays attention to the changes in the shape and structure of every product and every detail, and pursues the perfect combination of fashion and function to create a new generation of leisure style featuring "bin Nu". "Bin Nu" will target customers age group 20 years old, -35 years old young people, take a middle price for young people.