Zhang Chao: Five Minutes To Become Friends With Prospective Customers.

People always believe in their own friends in their subconscious, believe in people who are familiar with themselves, and often have some rejection and vigilance against strangers. This is human nature.

If you can make your customers feel that you are their friend, your sales will be half successful.

No? In that case, they will have a sense of trust in everything you say. They will have faith in the quality of your product and they will always be your "persuasive".

Salesperson Chen Chen said, "mine.

When the manager saw him like this, he said to him, "if you read 300 poems of the Tang Dynasty, you will not sing.

If the client says he is busy, you can say that you don't want to earn so much money.

In this way, when we laugh, the atmosphere will soon ease off.

In fact, the most important thing for salespeople is to have a flexible mind, quick thinking and better communication.

When negotiating, do not treat customers as God. If you treat customers as your friends and maintain a mindset towards your friends, customers will not feel constrained.

Many salesmen feel that it is a serious matter to discuss business with their customers. They should pay attention to etiquette and be strict in speaking.

As a matter of fact, many managers and salesmen pay special attention to something outside the business when they negotiate with customers. These seemingly unrelated businesses can affect the success or failure of a business.

To win business, we must first win the hearts of customers.

Especially in the short time, the salesperson can not immediately talk to the guests about any new purchase plan. They usually chat with guests very freely, such as what kind of life, family, education, interesting things and so on, and then invite customers to dinner.

It is like feeling like a stranger in a foreign country, who regards customers as his good friends.

In fact, it is very difficult to develop from ordinary cooperative relationship with customers to friends who can share their experiences, and it takes much more effort than making a business.

Of course, the meaning may be deeper than a business!

From a marketing point of view, it is successful to maximize customer lifetime value.

Customers' feelings about the product, including the quality, price and satisfaction of the product, will also be influenced by subjective factors, that is, the relationship with salesmen, and may even be higher than objective factors.

Making friends with customers is not "taking customers as God"?

Talking business with customers like friends can not only make customers feel valued, but also have a sense of trust for salespeople.

Maintaining this trust relationship for a long time will maximize the lifetime value of customers.

Even if you can't do business, many friends are not bad things.

Of course, you can't talk to every customer when you talk about business, just like friends. You can't have that kind of energy and resources from CRM.

When selling business with customers, salespeople should also pay attention to the fact that they must maintain a serious, pragmatic and honest attitude, so it is best to form a habit.

If you want to do business for a long time, you must be frank and try hard to win a win-win situation instead of spending your time thinking about each other.

To talk about a client as your friend is sometimes a matter of great accomplishment.

Maybe this friend will bring you more business. After all, the resources share can be stronger and stronger.

It's not easy for customers to feel that you are their friend.

This first depends on how you treat your customers.

Many companies often do such exercises when training their own trainees.

First find out four students, then let each student communicate with different greetings.

For the first student, you can only say "hello" to the first student. Your response is also cold, "hello". You have a smile on the face of second students. At the same time, you put out your hand and say, "Hello!" the other person is also smiling and saying hello to you. To third students, you say, "Hello! My surname is so and so". At the same time, you extend your hand, the other side is also like you, and tells you what your surname is; for the fourth students, you say, "Hello! Nice to meet you, I am called so and so!" the other side is also like your reaction, and tells you your name at the same time. "Two!"

This shows that the attitude of the other side to us depends on how we influence and stimulate each other.

Customers in sales will react accordingly according to our performance and attitude. If we lack initiative and enthusiasm, it will be very difficult to influence customers' thoughts and behaviors.

Let alone convince customers.

So for a salesperson, enthusiasm can make customers feel that he is a friend of yours rather than a relationship between sales and sales.

If they are friends, you will believe everything you say.

When signing an order, they may say that your company's performance is not the best, but it's my happiest thing to be with you.

Enthusiasm brings luck, because people like to be with enthusiastic people.

If a salesperson lacks enthusiasm and looks like a robot, no one will want to approach him, let alone buy products.

A prerequisite for successful communication is to change customers into friends.

The world is very big, small and small. It is difficult and easy to meet a person in the same city.

It is important to have long-term business and long-term customers, to regard customers as your friends, and to make them feel worthwhile to spend money on you, and trust you.

Many successful salesmen have become friends with their customers at work.

Regard business as friendship

The author introduces:

Zhang Chao, an expert lecturer.

He has successively served as GINDE recruitment training manager, HC360 chief trainer, BAIDU training supervisor and so on.

He has devoted himself to marketing management research for a long time and accumulated rich experience in actual combat.

Core courses: "Wan Jin line telephone sales real skills", "influential sales", "excellent sales management skills" and so on.