Buyer Series 1: Four Modes Of Existence For Professional Buyers

The "hot air" of light companies involved in clothing and clothing, the seven wolves of clothing brands that do not pursue a strong sense of design, the fast track fashion and SPA mode, and the online clothing brand "boss" Vic, these seemingly different ways.

Every season, there will be an important communication between the management department of hot air and the purchasing department, and the next quarter's purchase plan is determined mainly by the basic consensus on the trend and the total quantity and budget.

This is actually the buyer of hot air data.

Since its inception in 1996, hot air has relied on the "buyer mode" operation.

Without its own factory or even a fixed foundry, it takes advantage of the resource advantages of China's huge clothing and footwear production base, collects fashionable styles and products through buyers, and then orders directly to factories to achieve rapid response.

It is understood that Chen Xin, the founder of the hot wind, is an old buyer.

Chen Xin introduced the working process of the hot air buyer, saying: "first, the hot air buyer will directly negotiate with the manufacturer after he looks at the style.

They may directly place orders, or negotiate with vendors about materials, styles or accessories.

All these are judged by the buyers according to their experience and market information.

Second, buyers and manufacturers should monitor the production schedule and product quality after determining the style, raw material, price, quantity and delivery time of the product.

Third, after the completion of the manufacturers, the logistics companies are directly pported to the hot air stores and distribution centers, and the number of products in each store is set by the buyer.

Relying on buyers to directly connect suppliers and sales terminals shortens the process of product listing.

As long as half a month is short, shoes that are bought by buyers will appear on the shelves of hot air chain stores, and the supply of clothing will be faster.

At the same time, due to the elimination of distributors, agents and other intermediate links, hot wind products can also gain advantage in price.

"Seven wolves have set up a buyer for two years.

For the personalized designer brand, the buyer's function will weaken relatively; for the garment brand that does not emphasize the design sense, the buyer is more important.

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd, interviewed in an interview with "textile and clothing weekly", said with deep feeling.

In product planning, the seven wolves adopt the form of combining designers with buyers.

Buyers know more about market trends than designers.

Buyers need to provide the correct information (including products and raw materials) for the designer to refer to the development products at the right time. During the product design period, they should also participate in procurement and product control, including pricing and cost, so as to make the products more responsive to market demand.

In the seven wolves, apart from working with designers, what are the main responsibilities of buyers? In product production, buyers should inspect and evaluate suppliers of seven wolves, control cost budgets, set up suitable retail price system, and check the draft of merchandise design in the perspective of "whether to sell well", study the version in depth, check the quality of commodities, and at the same time, "consider how to assemble goods from the perspective of seven wolves brand, not to let customers choose goods", especially to strictly examine the goods of the order.

Like many brand buyers, the seven wolves' buyers should arrange incoming and receiving according to the sales plan and stock situation, control the goods on the counter, replenish the goods, adjust the goods, return the goods and stock, formulate the handling plan for the over season goods, track the sales information and make the promotion plan, and summarize the sales situation and review every quarter.