The Domestic Children's Wear Market Is Struggling.

At present, China has 380 million children and nearly 40 children's clothing enterprises. However, the domestic children's wear market is struggling and is in an awkward situation.

At present, the number of full-time children's wear designers in China is not large. Many designers mainly focus on adult clothing design, and only invest very little energy in children's clothing. The overall design level needs to be improved.

In addition, children's wear started late in China, and the concept is relatively backward. The development of children's wear market is rather slow.

Gao Yan, Deputy Secretary General of the China children's wear Association, said at the press conference of the creative design competition for children's clothing, the domestic children's clothing enterprises should be optimistic about the development of the children's clothing market and start from the "design" to develop towards low carbon and environmental protection.

With the continuous strengthening of the whole society's health and environmental protection consciousness, a low carbon consumption trend is rising quietly, and the clothing with low carbon and environmental protection as the main concept is widely praised.

In the children's wear market, the importance of low carbon environmental protection clothing is even higher.

People's demand for children's clothing is not only on the good-looking, but also the safety of materials.

Under this premise, all kinds of pure natural, non-toxic green children's clothing are greatly welcomed by the market.

Recently, green environmental protection has gradually become a fashionable term. The rise of the international environmental wave has a self-evident effect on the Chinese clothing market. The traditional concept of "children's clothes as long as beautiful" has changed completely.

Clothing experts pointed out that "low carbon" environmental protection children's clothing will be favored by the market in the future.

At present, "low carbon" has become the focus of attention of the world. Most consumers generally set up the concept of environmental protection that should use less carbon dioxide emissions.

It is understood that "carbon labelling" has appeared in many countries such as Britain, Japan, Korea and so on.

Therefore, in the 2010 China children's wear creative design competition, the theme of "ecology and childishness" was put forward, striving to improve the industrial design level of children's clothing, and advocating a positive, optimistic and healthy life concept.

The children's clothing industry cluster in Zhili will also be pformed into a creative and environment-friendly brand industrial cluster.

We hope that more children's designers will take part in this activity, and introduce more low-carbon and environmentally-friendly products, add health to children and add green to the earth.