With The World Cup Caravan, The Sports Shoe Business Has Become A Success.

July 12th, four years.

Hongxing Erke becomes the most

Hongxing Erke is undoubtedly the biggest beneficiary of the world cup in many enterprises in our province.

After 44 years of farewell to the world cup, the Korean men's football team marched into the World Cup finals in South Africa. The North Korean team was sponsored by Hongxing Erke, so Hongxing Erke became the only Chinese professional sports brand to enter the world cup.

For the harvest of Hongxing Erke, Fujian enterprises have expressed their expectations.

More Fujian shoes and clothing enterprises and live column cooperation, hit the "billboard", such as the strong vote invested 76 million yuan in CCTV advertising, del Hui, Anta, XTEP and other CCTV signed the world cup related advertising resources.

Facing the business opportunities of the world cup, the main color TV set has set up a branch in South Africa, where there are production bases and sales channels.

The brand manager of Xiamen China said that their market share in South Africa now accounts for the fourth place in the world, followed by SONY and Samsung.

In addition to opening branch companies, some Fujian enterprises sold products to South Africa, such as Xiamen bus, this time from the South Africa World Cup got a lot of orders, the Xiamen bus export South Africa a major breakthrough, from 1 to June, 1400 buses exported, the value of 13 million 500 thousand US dollars, 2 times and 1.8 times the same year, respectively.

Three ways to ride the world cup

Information from Fujian's foreign trade department shows that most enterprises do not directly export to South Africa, and the Fukien Nuggets world cup has three main aspects: first, expand the consumer market based on the domestic market with the help of the world cup; two, the early Fukien who entered South Africa to do business, sell products related to the world cup in South Africa; three, direct export to South Africa.

It is understood that South Africa has the name "African America", which shows South Africa's affluence on the one hand.

Over the past 20 years, the number of Chinese in South Africa has increased from tens of thousands to about 300000. Among them, there are at least tens of thousands of people.

Compared with the low price of fruit in South Africa, the search engine July 12th, the world cup of four years has unlimited business opportunities, which led to the sale of "made in China" products to South Africa, from "buzz", "celebration", mascot, to the LCD TV, the fans' wig, glasses, coloured flags, fluorescent sticks and so on.

Hongxing Erke became the biggest winner.

Many in our province

For the harvest of Hongxing Erke, Fujian enterprises have expressed their expectations.

More Fujian shoes and clothing enterprises and live column cooperation, hit the "billboard", such as the strong vote invested 76 million yuan in CCTV advertising, del Hui, Anta, XTEP and other CCTV signed the world cup related advertising resources.

Facing the business opportunities of the world cup, the main color TV set has set up a branch in South Africa, where there are production bases and sales channels.

The brand manager of Xiamen China said that their market share in South Africa now accounts for the fourth place in the world, followed by SONY and Samsung.

In addition to setting up branch offices, some Fujian enterprises sell their products to South Africa. For example, Xiamen bus got many orders from the world cup in South Africa, and achieved a breakthrough in Xiamen bus export to South Africa. From 1 to June, a total of 1400 passenger cars were exported, worth 13 million 500 thousand US dollars, up 2 times and 1.8 times respectively.