Norway Outdoor Brand Succpard Enters China Market

In July 3rd, in 2010 Shanghai. The World Expo From the Norway World Trade Center Pavilion Outdoor brand Succpard announced its formal entry into the Chinese market.

According to the introduction, Succpard will first take the East China as the center for layout, aiming at providing this Nordic brand to serve Chinese outdoor sports faster and better.

At the press conference, Succpard outdoor clothing has European fashion design style, and its style and fabric are all world-class. "Even if it rains heavily, just put on a high grade. Succpard Outdoor clothes, everything OK. Because Succpard comes from the changeable weather in Norway, with forests and snow mountains on one side and Ocean on one side. After years of exploration, Succpard has increased the function of missing and convenient search, "Wang Yun, executive director of Succpard brand China region, said.

It is understood that although China's outdoor sports industry started late and smaller, its speed of development is not to be underestimated. According to China Textile Association outdoor products branch (COCA) statistics, from 2000 to 2008, the average annual growth rate of retail sales of China's outdoor products industry reached 48.9%, and the average annual growth rate of shipments reached 49.3%. There are nearly 2000 retail outlets for professional outdoor products, more than 1600 retail outlets in department stores, and over 400 outdoor outdoor Sporting Club Hotel. The outbreak of the international financial crisis is not only a "cold winter" for China's outdoor industry, but rather a "warm spring", and the outdoor industry has developed faster. Succpard brand landing in China is also a good and predictable development space.

"Outdoor clothing functions are mainly water splashing, UV protection, windbreak and so on. Succpard not only has the above functions, but also achieves the function of rainproof in the rainy season, and changes the shortcomings that raincoat can not wear normally. In winter, it should be warm as well as breathable and moisture permeable. When the weather breaks out, people can go out in their clothes and travel lightly when traveling, "said Wang Yun, executive director of Succpard brand China. Succpard hopes to bring advanced design, environmental protection and natural philosophy to China. This is the highlight of World Expo, China. Succpard chose the opening ceremony of the Norway Pavilion in World Expo, Shanghai. In addition to putting healthy and ecological concepts into normal life, it will also provide more Chinese people with high-end lifestyle for outdoor recreation.

It is reported that the Succpard brand is a well-known outdoor clothing brand from Oslo, capital of Norway, and is deeply loved by the Scandinavian middle class. After entering the Chinese market, Succpard will take "Change Now" as the demand point, and is committed to providing professional dress matching for more and more Chinese outdoor people, so as to provide the travelers with considerate and considerate service.