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Analysis On The Operation Of China'S Consumer Goods Market In 2009

2010/7/30 16:25:00 36

2009 Global

financial crisis

Deep spread, China's economic development has entered the most difficult year since this century.

In the final year, GDP reached 335353 billion yuan, an increase of 8.7% over the same period last year, and the V reversal of the national economy.

Under such a big background, the consumer goods market in China showed a steady and rapid development in 2009.

Steady and rapid development of consumer goods market

In 2009, the rigid trend of maintaining a relatively fast growth in the consumer goods market was embodied in three aspects: the total retail sales of social consumer goods grew at an average level of the first five years; the actual growth rate was 16.9%, and the growth rate continued to accelerate; the actual growth rate was higher than GDP, the highest since 1978.

Recovery growth accelerated steadily

In 2009,

consumer goods

The market has maintained the same trend of stabilization and recovery and accelerating growth.

In February, the growth rate was bottomed out. After March, the trend of growth rate stabilized and accelerated month by month began to show.

From the quarterly perspective, the first quarter grew by 15%, the two quarter increased by 15%, the three quarter grew by 15.4%, and the fourth quarter grew by 16.6%.

In the second half of the year, the situation of the consumer goods market was more stable. At the end of the year, it has basically returned to normal level.

Since 1987, the growth rate of rural areas has exceeded that of cities.

Since 2004, Central Document No. 1 has focused on agriculture, rural areas and farmers for 7 years in a row, and has achieved remarkable results in supporting the policy of agriculture, rural areas and farmers.

The total retail sales volume of social consumer goods accelerated for 5 consecutive years. In 2009, the growth rate of rural market retail sales increased by 20.7% in 2008, up to 15.7%.

Fourth quarter large retail business growth returned to normal

In 2009, the growth rate of retail sales in the fourth quarter of the major large retail enterprises and the wholesale and retail enterprises above Designated Size exceeded the growth rate of total retail sales of social consumer goods.

Among the major retail enterprises in China, the growth rate of retail sales in the fourth quarter increased by 5.1 percentage points higher than the total retail sales of social consumer goods, and the growth rate returned to the normal level of growth since 2005 (the average annual growth rate of 2005~2008 was 20.7%).

Resident

Consumer price

At the end of the year

Affected by the financial crisis, the price level experienced a positive growth in 6 consecutive years (retail price for 5 consecutive years), especially after the high growth in 2007 and 2008.

In 2009, the trend of China's price level was basically consistent with the trend of macro economy and consumer goods market. With the stabilization of the economy, the price level began to rise in the second half of the year.

Promoting consumer goods market growth for many reasons

The main reason for the growth of the consumer goods market in 2009 can be attributed to the steady growth of residents' income, the policy of encouraging consumption, the increase of social security and the consumption of social groups.

According to the 2001 Research Report of the National Bureau of statistics, "the purchasing power of urban and rural residents", the consumption of social groups accounted for 31.1% of the total retail sales of consumer goods in China in 2000.

By 2009, the China National Business Information Center estimated that the consumption of social groups accounted for 41% of the total retail sales of social consumer goods, and the total retail sales of social consumer goods increased by about 6.4 percentage points.

The obvious performance is the active consumption of "shopping cards" and "shopping vouchers" in recent years.

In addition, the rapid development of online shopping, colorful promotional activities, low prices and other factors have also contributed to the rapid growth of the consumer goods market.