British Custom Fashion Starts With A Seamstress.

Last year, Kathryn Sargent became the first chief seamstress of Gieves & Hawkes.

Their women's wear costs 3500 pounds.

Meanwhile, Huntsman launched its first female custom shop, ordering at least 4000 pounds for a suit.

The two brands all have shoulder padded shoulder pads, shaping the side seam of the chest, and the clothes are lighter, and the colors of the fabrics and lining are more colorful.

Sargent said, "there are always women behind Seville street, but they do more needlework rather than tailoring."

"Now is the time to change.

Tailoring and tailoring attracted more and more women.

Because of the economic crisis, customization has become a good investment compared to expensive designer clothes.

Customized work requires a lot of work and needs attention to every part. "

Susannah Hall, a custom tailor of Clerkenwell in London, said she hopes that by the end of the year, women will be able to account for 1/10 of the total business.

They set a price of 1100 for women's suits.

She said: "the female tailor's vision is different from that of the traditional male tailor, but the technology is almost the same."

She also admitted that there was a preconceived factor: "I think women understand what women want."

It is hoped that by the end of the year, women will be able to account for 1/10 of the total business.

Anette Akselberg, who is responsible for making Huntsman women's clothing, thinks Seville street now wants to attract female customers because they realize that demand is huge.

"There is a certain change in the necessary technology, environment and clothing," she said.

But Seville street, after all, is a man's world, which mainly provides men's products.

Emma Willis has a store on Jermyn street in London and sells garments series at Saks Fifth Avenue in New York.

She is one of the few successful women in the field of women's shirts.

"Women want to see more women in the world of men," she said.

This enables them to be more approachable and to ensure that there are clothes suitable for female customers.

Once the recommendation is successful, women's interests will increase. "

Of course, there are also some obstacles.

Johnson & Co founder Gemma Johnson said: "women have more work to do than customize suits for men."

They set a price of 750 for women's custom-made services.

"There is a lot of investment in clothes. There are many fitting suits for size measurement.

Besides, you should try extra clothes several times and deal with the problems caused by weight changes. "

For these reasons, a lot of tailoring shops have postponed the idea of providing women's customized services on Seville street.

Anda Rowland, general manager of Anderson & Sheppard, confirmed that they had no plans to provide women's clothing.

"This is another qualification that requires experts, like Edward Sexton, who is famous for women's clothing.

Tailoring shops for men's wear are enough.

And women want to see the effect of customization, which is not easy to achieve.

Now that there are women's tailors, the dream is not far away from reality.