Us Shoe Brand Cage 100 Sales Outlets In China

Although the joint venture was officially stationed in China at the end of 2007, the United States footwear Brand Skech (SKECHERS) has proved that the highly competitive Chinese footwear market still has room for latecomers. In less than three years, the young leisure sports brand has more than 100 outlets in mainland China. Yesterday, Skech, chief executive officer of China (Asia), who visited Shanghai to attend the Asia Pacific sales conference, told the business daily reporter that with the improvement of popularity and the expansion of the network, Cage will realize in China in the next year, Chen Weili said. Sales volume It will achieve a growth of at least 50%.

Skech, founded in 1992, originally operated special utility boots (used for police or forestry workers) and suede skates. But the implementation of the product development route and global distributor strategy with fashionable, individualized young audiences for the audience soon opened the door to the brand and was publicly available on the New York stock exchange 7 years later (Code: SKX). To date, Cage has diversified operations, designing, developing and marketing Cage's brand of men, women, children's shoes and several other products. It sells more than 80 million pairs of shoes every year in more than 100 countries and regions around the world, with a brand value of more than 1 billion 400 million dollars, ranking second only to Nike in the US footwear market.

In China, though 2002 Cage It has been retailing through distributors, but after five years of joint venture with Cage, a joint venture in Hongkong, which was founded by international garment foundry, it was regarded as the beginning of the formal development of the Chinese market. Chen Weili, who is also a CEO of Lian Tai enterprise, said yesterday in an interview with a Commercial Daily reporter that he had worked with international costumes and footwear giants in the market development of Cage. It is reported that last year, Cage launched the shape-up shaping shoes in the US market has occupied 70% of the same market share, Chen Weili said, this kind of functional footwear products will become one of the key development direction of Skech.

At the same time, the dual strategy of retail channels has helped Cage expand rapidly. Chen Weili said that at present, Skech has opened stores in Shanghai, Beijing and Guangzhou by way of direct operation. Shanghai alone has more than 30 places, and will increase to 60 next year. In a wider two or three tier city, distributors are the main force of sales.