Survey Shows That Urban Women's Clothing Expenditure Ranks First.

Today, the "Blue Book of women's life" and the 2009-2010 year survey report on urban women's consumption in China are published. The report points out the biggest expenditure of urban women. clothing Ranking first. The hope for the government is to strengthen food safety supervision and stabilize housing prices.

According to the report analysis, the largest personal expenditure of urban women in 2009, clothing consumption ranked first (29.4%), digital products (10.8%) and tourism (9.5%) ranked second, third. 84% of urban women have cosmetic consumption every month, and the brand consumption tendency is outstanding. 99.1% of urban women spend monthly (telephone and Internet) expenses.

The consumption of leisure culture is exuberant and investment enthusiasm is not reduced. 59.4% of urban women had tourism consumption in 2009. The number of people who spend 501~2500 yuan is the largest, accounting for 22.3%. 62.1% of urban women have leisure and cultural consumption every month. 39.4% of urban women spend their money charging learning.

Consumption patterns have changed. Online shopping The proportion increased. 42.3% of urban women chose online shopping and online shopping, compared to 20.09% in 2008, but 33.5% of urban women said " online shopping It can't replace the pleasure of shopping, "because shopping in shopping malls is an important way of entertainment for many city women.

The proportion of savings, consumption and investment has changed. The ratio of disposable income of urban women to savings, consumption and investment management is 24:63:13. Compared with 2008, the proportion of consumption increased by 10%, and the proportion of investment and financing increased slightly.

Four hot spots of investment and financing. 56.1% of the women surveyed were investing in the top four: stock (22.5%), fund (21.5%), home purchase (15.1%), commercial insurance (13.3%).

The report points out that, among the four major hopes of the government, the first four cities of urban women hope for the government in the field of personal and family consumption are: strengthening food safety supervision (64.3%), stabilizing house prices (62.8%), subsidized energy saving commodities (35.2%), and strengthening financial industry supervision (25.1%).