Children'S Shoes Enterprises Should Create Brand Alliances And Embrace Development To Achieve Win-Win Results.

August 25th hearing, August 27th, 2010 Fujian

Accordingly, the award ceremony was organized by the Strait Metropolis Daily and China children's shoes net, and was co sponsored by the Fujian Shoes Industry Association Children's shoes Association, which was hosted by Wanxiang Mall Development Co., Ltd.

At the scene, the ten children's shoes awards ceremony will be held first.

This is the ten leader of Haixi children's shoes.

It is reported that the "Haixi ten children's shoes leading brand selection activities" activities for nearly two months, a total of 25 enterprises to participate.

The 13 brands that won the award came out after the strict examination of mother's assessment, online voting and expert grading, which basically represented the overall level of Haixi children's shoes.

After the award ceremony, a seminar on the development of brand alliance of 2010 children's shoes in Fujian will also be held.

The bosses, professional managers, academics and marketing experts of Haixi children's shoes will discuss the theme of "how to build a brand alliance for children's shoes in Fujian". They will collide from the following three angles: "the current brand development status of Fujian children's shoes industry", "why children's shoes industry needs to create brand alliances" and "how to build brand alliances for children's shoes enterprises".

The industry agreed that the children's products industry is facing unprecedented competition.

The Hercynian children's shoes enterprises are confronted with the encirclement and suppression of foreign children's shoe brands. They also encounter the beheading of international sports predators and the sweeping of sports goods brands in China.

"During this period, it is very necessary for Haixi children's shoes enterprises to create brand alliances."

Xie Jiasheng, Secretary General of the shoes Association of Fujian footwear industry association, said that at present, children's shoes enterprises are relatively thin, with low profits and slow capital accumulation.

Although the operation of the enterprise has basically met, but for almost the adult shoe and clothing industry and other high brand marketing funds, the strength of the children's shoes enterprises is obviously insufficient, often can only be tasted, the brand can not be highlighted by marketing.

Under these factors, the product homogenization, brand homogenization, and strength homogenization are made.

Therefore, during this period, it is very necessary for the Haixi children's shoes enterprises to unite and concentrate their resources, funds and channels.

Xie Jiasheng thought that only "