BELLE Shoes Earned 11 Billion 153 Million Yuan In The First Half Of The Year, An Increase Of 19.8% Over The Same Period Last Year.

August 25th, early next month will be promoted to constituent stocks of Hang Seng Index. BELLE International (01880.HK) released the first half of 2010 performance report in August 24th, benefiting from the steady growth of footwear sales. During the period, the company achieved an income of 11 billion 153 million yuan in accordance with international accounting standards, an increase of 19.8% over the same period last year, and the net profit also increased by 37% to 1 billion 556 million yuan over the same period.

During the period, the company realized a basic profit of 0.1844 yuan per share, an increase of 36.7% over the same period last year. The company also intends to declare a median dividend of 0.05 yuan per share and a special dividend of 0.1 yuan.

The interim report shows that the first half of BELLE International Footwear sales The revenue reached 6 billion 724 million yuan, an increase of 26.5% over the same period last year, representing a percentage increase of 3.2 percentage points to 60.3%.

At present, BELLE international has its own. brand Include Belle Teenmix, Tata, Staccato, Senda, Basto, JipiJapa, Millie 's, Joy&Peace and Mirabell, etc. the brand of the agent includes Bata, Bata, x, C, C, C, C, etc.

In the first half of the year, BELLE International's sportswear business was mainly based on agency distribution, which realized revenue of 4 billion 429 million yuan, an increase of 10.9% over the same period last year, accounting for 39.7% of the total revenue of the company.

At present, the company's distribution brand includes Nike, Adidas, Kappa, PUMA, Converse, Reebok, Mizuno and LiNing.

During the review period, the company achieved an overall gross margin of 55.6%, an increase of 3.2 percentage points over the same period last year, of which the gross margin of footwear business was 68.4%, an increase of 3.9 percentage points compared with that of the same period last year, while the gross profit margin of sportswear business remained at 36.1% level.

The company pointed out that during the period, the footwear gross margin of the company increased, mainly due to the full play of various stimulant policies and the flourishing consumption market. At the same time, the small and medium sized operators increased the selling price due to the rising cost pressure, while the company increased the selling price and helped the cost control pressure due to the larger production scale.

In addition, the China Daily disclosed that the end of 2009 inventory in the first half of 2009 was 5% to 3 billion 720 million yuan lower than that at the end of last year, and the number of days of inventory turnover fell from 161 days in the first half of this year to 139 days in the first half of this year.

Looking forward to the future, the company believes that although China's economic growth rate has slowed down recently, it remains at a higher level, and the process of economic restructuring will also bring a rare opportunity to the development of the consumer and retail market. In addition, the company believes that the consumption of footwear and sportswear products in the retail market is still very low, and there will be great room for future development.