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Jihua Outdoor: Brand New Outdoor Sportswear Brand

2010/8/28 10:16:00 51

As China's largest munitions production company, the China International Group AG has been enjoying a lot of joy this year. In August 6th, the first public offering of 1 billion 157 million A shares of the China International Group was successful and the fund raised 4 billion 50 million yuan. In August 16th, the stock exchange of Shanghai was successfully listed on the stock exchange of Shanghai, and its closing market value reached 23 billion 800 million yuan on that day. It has become the first day champion of the Shanghai stock market since the beginning of this year.

In August 21st, Jihua Group's outdoor business was carefully constructed.

Sports equipment

The brand "Jihua outdoor" clothing has been launched, which has added a fresh and beautiful fashion scenery to our outdoor sportswear.

Jihua Group Limited by Share Ltd is the largest and largest Quartermaster light industry enterprise in China. It has five major business segments, namely, professional wear, professional footwear, protective equipment, textile printing and dyeing, leather shoes and so on. The business distribution is uniform. In 2009, the proportion of professional wear and clothing accounted for 29.82% and 37.02% of the total operating income and operating profit respectively.

In recent years, international outdoor apparel brands have been stationed in China.

market

How can we get a share of the international outdoor market?

Jihua Group has established the goal of developing its own market relying on its own brand, integrating the research and production channels of more than 40 subsidiaries of the group.

advantage

The introduction of Jihua outdoor independent brand, the outdoor product style differentiation centrally embodies "army and fashion", and this is also a special advantage card that plays a unique role when it comes to outdoor outdoor products such as professional outdoor, fashion and leisure.

Under the guidance of the strategy of the main military industry, the positioning of China's products is located in the middle and high end of the market, focusing on outdoor enthusiasts who have faith in military products and consumers who pursue fashion color elements.

The 2010 outdoor and autumn winter products of China are divided into three series: technology, fashion, leisure and military services, and dozens of outdoor equipment are launched.

Among them, Jihua outdoor technology series adopts advanced technology such as all-weather wind protection, waterproof, breathable technology, quick drying technology, sole grip protection technology, anti-bacterial technology, three in one conversion system, to meet the needs of outdoor sports enthusiasts to the greatest extent.

The design idea of the China outdoor fashion and leisure series mainly comes from exploring different regional styles, different sports personality and the pursuit and desire of the outdoor family to the beauty. The clothing design includes lively and free short money, fashionable and elegant leisure, gorgeous ornaments and ornament function.

Fabrics are fashions, breathable, flashing elastic gauze and so on to carry out the reorganization and reconstruction of the United States, bringing fashionable breath.

The "China Outdoor army" series embodies the function of the military's hardness and texture and the survival of the wild products, and the potential play of the fashion elements, so that the design concept and product development of the company are perfectly integrated. The artistic conception, content and style of the theme are different from those of the past. The comprehensive innovation of the fabric has not only inherited the elements of the army, but also used rigorous procedures in the production process, through the artistic rendering, the perfect match of the modern outdoor dress and the impact after the army, so that consumers can appreciate the shock of the Chinese outdoor classic from the colorful military dress culture.

According to Li Xuecheng, general manager of Jihua Group Co., Ltd., China International Group has advanced technology and strong production capacity in the field products such as tents, functional protective clothing, shoes and boots. The introduction of Jihua outdoor brand will further extend the industrial chain of Jihua Group.

The group will continue to strengthen its R & D core competitiveness, vigorously open up the domestic outdoor equipment market, upgrade its competitiveness to the high end, and make it into the largest outdoor equipment service provider in China.