Home >

Off Season&Nbsp; How To Deal With Clothing Store Off-Season

2010/9/11 11:25:00 214

Clothing Store Off-Season

Many shopkeepers said Low Season Business is not good, I don't know what to do. I have opened a retail store myself, and I have seen the store for a period of time. I am not rich in experience, but it is my little experience accumulated. It is a way to let novices to open stores avoid some detours.


Service problem: some shopkeepers have computers in their shops, and they are playing with computers when they have something to do or nothing to do. When the guests come, they just look around. Even if they have greeted the guests, they will continue to play with computers, or talk to the guests while playing with computers. That will make the guests feel that you are busy and have no time to greet her, so the guests really look around, Then you can shake your sleeves and walk out of your store. Personally, I think that if there is something important to do online, if it is not urgent, you can slow down and greet the guests in front of the store first. Although many guests will say, "You are busy, I will take a look at it", if you really continue to be busy with your own business and ignore her, the deal will be further away from you. Although it is said that we should be warm to our guests, we should not be too warm to make them feel disgusted. You can find some topics to talk about with the guests, or praise her dress taste. Anyway, we should try to talk with her as much as possible, so that she can feel that while she is wandering, there are also people chatting with her. Naturally, she will spend more time in your store, and when chatting, Properly introduce her some clothes and pants that are suitable for her, and try to let her try them on. As long as the effect is good and the price is similar after the try on, it will not be far away from the transaction, so the transaction rate can be greatly improved.


Off-season goods Question: Usually at this time, the weather is still cold, but it's time to wear summer clothes. Guests wear thick cotton-padded clothes Come to your store, even if your summer clothes are beautiful, they will make people feel cold. After all, they are thin short sleeves, so that people have no desire to try them on, and the deal will be over. For example, tops are usually seasonal and easily influenced by the seasons. Generally, at this time, it is recommended to put on some less seasonal goods, such as accessories and bags for clothes and pants, and jeans that can be worn all the year round, whether they are trousers, midges, or shorts, When a guest enters your store, he or she is unwilling to try on short sleeves because of the cold weather. You can introduce some accessories, bags, jeans and the like to her. For example, jeans and the like, you can explain to the guest that they can be worn at any time, regardless of the season, at a cost, they can be worn with each other all the year round. It is very practical. Try to let the guest try them on, and on the model, Try to sample and match in a fashion, so that the turnover will naturally be higher.


The decline of customers' consumption ability: now, the market is becoming more and more depressed due to the financial crisis, and customers have less money in their pockets. However, they still have the desire to buy the style they like, but the price is affordable, so it is also necessary to find cost-effective goods to cater to customers' consumption. If you want to lower the price of goods, of course, you don't have to go to the wholesaler to haggle. The profit of the wholesaler is just a little bit. If you haggle, you will only get people's contempt and indifference. Don't do this kind of asking for nothing. Like some of the same goods, some of them become the end of the goods after being approved. When they are delivered to the wholesalers who make the end of the goods, their wholesale prices are much lower than the original prices. Some of them are 10 yuan, 10 yuan, 20 yuan. If you take dozens of pieces, or 100 pieces, the total amount will be hundreds yuan to thousands yuan. Therefore, the supply of goods is also a problem. It depends on how you find them, If you can find a good source of goods to supply you, you can earn the money you have left in purchasing. If the purchase price is much lower than the local wholesale market, your shop can increase the volume and can be a little higher than the wholesale price, then you can get rid of it. It should be correct to make small profits and quick turnover.

  • Related reading

Value Commitment Meets New Luxury &Nbsp; Eleven Clothing Marketing Strategy

Innovative marketing
|
2010/9/11 11:21:00
309

Grasp Key Impression And Set Service Standard

Innovative marketing
|
2010/9/10 14:06:00
186

Internet Channels Help Pform Clothing Sales

Innovative marketing
|
2010/9/10 14:04:00
298

Clothing Brand Advertising Low Cost Implant Marketing

Innovative marketing
|
2010/9/10 14:03:00
221

When Production Direct Sale Meets Electronic Commerce

Innovative marketing
|
2010/9/10 14:02:00
221
Read the next article

Open A Clothing Store &Nbsp; What Is The Most Difficult Thing?

For the former, your business style determines the style of your store. Is it for men's wear or women's wear? Children's clothing or shoes and hats? Is it formal or casual? Is it a high-end line or a civilian line? Is it a brand or a brand name?