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Strange Design Combination Behind Versus

2010/10/8 15:47:00 44

Donatella Versace is the design director of Versace, Christopher Kane is the British design talent, they are joined by Versace's second tier brand Versus. What spark can this strange combination collide with?

Note: Versace Design Director Donatella Versace (right) collaborated with the British design genius Christopher Kane (left) to design the secondary line Versus of Versace.

Donatella Versace and Christopher Kane must have been unable to understand each other for a long time. For example, Kane Mr. Versace will often say that his goal is production, and MS. Versace often rebutts him. They are a strange combination, but who can continue the wisdom and charm of Versace? Kane can well grasp the spirit of Versaces. Although the age difference between the two was very great, Kane was born in 1982, and Versace was already making a little formal dress at that time, but it did not affect the appreciation of the two people. {page_break}

Note: Versus 2010 autumn and winter series

In Kane's mind, Versace has a very great personality, small but quite elegant. Four years ago, Versace was Kane's mentor at the central Saint Martin Institute of art. At that time, Kane's refined attitude and design talent deeply moved Versace. After that, Versace always wanted to dig Kane. After repeated consultations, the two men reached an agreement: Versace sponsored fabric to Kane, and sponsored him to hold a personal conference. In return, Kane was responsible for Versace's dress design. Their relationship remained, and Kane became the successor of London's new generation of designers. The young Scotland designer wants to revitalize Versace's Versus brand and create a small series with Donatella. The creative director of this young brand is still Donatella, and the creation of this brand is Gianni's idea.

Donatella once said, "Christopher reminds me of my brother, Gianni, when he was young. He has the same energy. That's why I asked him to work in Versus. This is the first series that my brother has asked me to do. I finished it by myself, so it's very precious to me. " Although Christopher and her sister Tammy have their own business, Donatella still does not want to let Christopher go. {page_break}

Map notes: Versus 2010 autumn winter series

Versus since 1990, the brand is not only cheaper than the mainline, it is about 30% cheaper. What's more, it's a free attitude. Over the years, Versus has hit a sales peak of about $260 million.

More news is that Ms. Versace is interested in investing in Kane and his sister's company, because she thinks the brand has potential for long-term development, so she is willing to invest to help.