Low Priced Sneakers Face Big Exams

cataclysmic

"Every pair of shoes that only sell 20 yuan, how to ask it to conform to the national standard?" recently, Mr. Liu, the boss of a small shoe enterprise, called the newspaper "economy 110" column hotline (18605950110), saying that the cheap travel shoes produced by its enterprises were hard to comply with the new national standard of "travel shoes" (GB/T15107-2005).

Mr. Liu's annoyance also reflects the embarrassment of our cheap shoes wandering between the standard and the market.

Sampling inspection is worrying

Originate from

Since the two quarter, 24 enterprises in our city have been selected for the inspection of tourist shoes products, some of the batches pass rate is not high, the inspection results are not satisfactory; "Nanan shoes and clothing enterprises casual sports shoes were checked at the bottom of the peel strength, the outsole and the middle and bottom adhesion strength is not qualified, Luojiang shoe enterprises sports shoes are checked and disqualified performance is not qualified, easy to produce soles fracture or crack, help the bottom open glue and so on."

A few days ago, the AQSIQ checked the products of 87 kinds of tourist shoes produced by 87 enterprises in 5 provinces and municipalities directly under the central government, including the province, with a pass rate of only 78.2%.

From the classification of spot checks, the qualified rate of the sample of the large brand enterprises reached 100%, while the qualified rate of the small enterprises was only 59.5%.

"It can't be a bad product. It must be responsible to consumers. This is the most basic requirement.

But it is a little difficult to strictly conform to the national standard. "

Mr. Liu said that compared with the famous brand shoes, cheap travel shoes should not be easy to cross the existing national standard production.

Mr. Liu is right to say, which price corresponds to which grade, high quality products will naturally have higher prices, while the lower price consumers can not afford higher prices.

To sell low prices, we must lower the cost. The quality of such shoes can not be very satisfactory.

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Market situation

Cheap shoes have a stable consumer group.

There are always reasons for the existence of cheap tourist shoes. Even in high consumption countries in Europe and the United States, cheap tourist shoes with good performance price ratio can be popular.

However, what is the present situation of low price tourist shoes Market in our city?

Perhaps we can find the answer on the stalls in the industrial areas like Xun Mei and torch in the urban area. "The price of the shoes between 15 and 30 yuan should be sold ten times a day."

Although the vendor does not want to disclose the profit problem, the customers who come and go often look at the cheap tourist shoes in the industrial area.

"Most of these sneakers are sold in small and profitable markets, mostly in low consumption areas."

According to Mr. Liu, due to the increasing number of migrant workers, the demand for such shoes will gradually increase.

On the one hand, there are a certain number of demand groups for low price footwear products. On the other hand, it is also faced with an embarrassing state which is difficult to meet the recommended standards of the state.

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Direction choice

Industry is facing a new round of shuffle.

Based on the survey of 5 shoe buyers in the industrial area, the reporters found that buyers bought shoes mostly based on the style and price. They did not pay much attention to the materials and quality problems of tourist shoes, nor did they know the recommended national standard.

"20 yuan shoes can wear for half a year, it is already very cost-effective."

The spring worker who is choosing shoes from the stalls told reporters that he had been working in Quanzhou for 4 years, and several workmen wore such shoes for a long time. Although the materials of shoes were general, they were also in line with their consumption level.

Industry believes that compared with high-end brand shoes, low price shoes also have wide market space with their price advantage.

If we want to meet the standards, we must use raw materials with high quality and high price, improve the production technology, and the price advantage of the finished products will disappear.

Therefore, the difficult choice between market and standard has become a difficult problem facing many enterprises.

However, under the background of quality and prospering the market, a cheap tourism shoes industry chain runs through the enterprises and consumers of our city from production to terminal.

The enterprises on this chain will soon face the challenge of being unable to meet the standards.

Through technological pformation to achieve sustainable development, or in the new round of industrial reshuffle is eliminated, all depends on the enterprise's control of the consumption steering wheel.

afterword

On the one hand, the market demand is large, and the other side is the standard big stick hanging over. The embarrassing situation of cheap shoes is worth considering.

Different market channels and end customers decide the subdivision of product positioning, and whether the corresponding industry standards should be diversified. It is worth pondering over how the regulatory authorities should guide enterprises to formulate appropriate standards to standardize the market.

This newspaper will continue to pay attention to this issue.