Home >

Clothing Stores Want To Be Based On The Market, Need To Play The "Characteristic" Marketing Card.

2010/10/21 15:29:00 45

한국어 日本語 Français English 中文

Clothing Marketing

Clothing store

If we want to survive in the fierce competition, we must have its own business characteristics, personality,

fashion

A flexible and affordable style is indispensable.

Today, Xiaobian tells you about the doorway. Small businesses should pay attention to it!

Personality: if you exclude part of the purchase from low-grade wholesale market,

Management

"Shop" is a personage and Avantgarde endorsement.

Many shops are increasingly displaying their personalities and winning in the sea of "shops".

On the contrary, the brand produces all kinds of clothes that do not necessarily reflect the designer's personality most, but it must be most suitable for the consumption needs of most people in the market.

In the eyes of the pursuit of individual character, it is easy to appear dull and old-fashioned.

This is the survival space of a small shop.

Fashion: there is no doubt that the trend of shop smells is always faster than that of shopping malls. More than a year and a half, less than a month and a half, like the recent hot camellia flower ornaments, umbrella skirts, wide belts and so on, are all popular from small shops.

This is the key to store survival.

Benefit: so it is called "real benefit" instead of "cheap", because now the price of a small shop is no longer a synonym for cheap, the average price of many shops is up to seven hundred or eight hundred yuan, and some goods are even thousands of dollars.

But compared with shopping malls and franchised stores, the gold price of clothing at the same price is often much higher than that of shopping malls and franchised stores.

Therefore, weighing its personality, taste and uniqueness, its "cost performance" is still higher than many brands.

Closeness: don't deny the individuality store attraction to you, or cute, or spicy, or aesthetical environment, although there is no name store shop, but a lot of a pleasant personal color, you can see the owner's ingenuity.

Moreover, compared with shopping in large shopping malls, customers prefer to sit in a small private space with a little sense of mystery and master's feelings.

Nimble: unlike shopping malls and franchised stores, there is no suspense in the price tag. Most shops can bargain. The price of uncertainty will certainly bring psychological stimulation. Although the process of price cutting will also make people headache, the subtle feeling of ups and downs and ups and downs is also stimulating.

One of the secrets of breaking down the pressure is to rush into the store and fight with the shop owner for several rounds.