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Principles Of Merchandising In Clothing Stores

2010/12/3 11:59:00 72

Commodity display emphasizes artistic techniques.

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Conception.

Make full use of

lighting

Form tools and tools such as background, props, form unique artistic language, perfect artistic form, harmonious color contrast, so as to accurately and effectively display and highlight the theme of display, make people clear at a glance and feel at ease.

Serialized display.

That is, through careful selection, induction and organization, some commodities will be displayed together according to the principles of serialization.

There are different ways to classify and organize the series, for example, the same functions and styles, different styles of dress, the same fabric, the same style, the different colors of the dress, the clothes under the same brand, the different categories of clothing, the different kinds, but the clothes that can be matched with each other, the clothing and the accessories and so on.

The characteristic is: through the combination of goods with different products, the customers can get a comprehensive and systematic impression.

Contrast display.

It refers to the design, composition, lighting, decoration, props, display cabinets and exhibition stands in contrast to the design, composition, lighting, decoration, props, showcases and exhibition stands, so as to form the contrast between the display objects, so as to achieve the display effect of primary and secondary distinctions and mutual display, so as to achieve the purpose of outburst new products, special products, promotional products or patented products.

The characteristics are: strong contrast, prominent center, and obvious visual effects, which greatly enhance the expressive power and appeal of the displayed goods.

Repeat display.

It refers to the display of the same commodity, decoration, POP and other display subjects or logo, advertisements, etc. in a certain range or on different display surfaces, and through repeated emphasis and suggestive means, to enhance the customers' visual perception of clothing commodities or brands.

It is characterized by repeated visual impact on the customer, resulting in many intensification in the sense and impression, and the suggestive effect of "the product is the only choice", which can leave a deep impression on the customer.

Object display.

It means: by highlighting the functions and characteristics of products, or by advertising, props and mobile.

Landscaping

Means, emphasize the target customers of products, make the exhibition and publicity clear objectives, and strengthen communication with customers, help to improve the affinity with customers, and achieve the role of attracting customers' interest and goodwill.

The characteristics are: clear objectives, prominent themes, strong signs, and concentrated influence, so that customers have a sense of belonging and intimacy.

Hierarchical display.

It is different from the same selling point, different products and consumption needs of the same brand, according to a certain classification method, the order is placed in order, so that customers can quickly determine their purchase goals, and make convenient and quick choice and purchase.

For example, it can be divided into fashion products, best-selling products and long sales products; high-end products, mid-range products and low-grade products; series products, complete sets of products and single products; main products, supporting products and clothing accessories, etc.

The characteristics are: clear classification, distinct primary and secondary, and prominent logo, which can attract different types of customers, facilitate customers to compare and choose, and create a warm atmosphere easily.