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Footwear Enterprises Honored &Nbsp, Won The "2010 China'S 100 Most Valuable Sports Brand".

2010/12/3 14:58:00 102

In October 28, 2010, sales and

market

Magazine Union China

Economics

The China sports brand business value forum, jointly sponsored by the business association and China brand value research center, was held in Beijing.

During the same period, the list of top 100 commercial sports brands in China was released, including the State Sports General Administration, the Chinese Olympic Committee, CCTV-5, and famous sports in China.

brand

At the same time, all kinds of agencies, events and personal brands are listed at the same time.

The honorable brands in leisure sports shoes and clothing category have high brand endogenous value and brand synergy value, deep strength and unlimited potential for development.

Evaluated by the China brand value research center, the value of the valued brand was 2 billion 310 million yuan and won the "100 most valuable sports brand of China in 2010".

In this regard, after taking the lead in realizing the dream of "light weight" shoe enterprises listing, honourable as the leader in the brand of national shoes and clothing, they once again stood in the forefront of the industry, shouldering the task of "seeking for the upper and lower" for the development of the national footwear and clothing industry.

Key points of quality

In 1990, the honorable brand was founded in Shishi, Fujian. After 20 years of accumulation and development, annual sales and terminal stores have been greatly improved. It has become a leading enterprise in China's leisure sports footwear industry, and has achieved a low starting point, rapid development and leaping growth.

Behind this, however, is the honorable man's ten years' hard struggle, which has created today's brilliance with struggle and sweat.

What is the secret of respectable and rapid growth? What password do we have in mind? "We succeed because we attach great importance to quality."

Cai Fengyi, the honorable chairman, pointed out the true meaning of the company's rapid development.

Since its establishment, honourable has always regarded the quality of products as the life of enterprise development.

The introduction of the most advanced production equipment in Europe and America, the selection of imported materials, the adoption of the international popular outsole, the inner air cushion and the air conveying system can eliminate the ground shock and relieve the pressure on the sole, which has the characteristics of ventilation, sweat, wear-resisting and comfortable feet.

Scientific and technological innovation, development, Seiko, quality, sincere service, market share is the company's quality policy. All funds and resources are invested on the basis of long-term development strategy, so as to be scientific and innovative.

After more than 10 years of development, honors have won dozens of "Fujian famous brand products", "national inspection free products" and "2004 China genuine leather shoes".

In 2001, the enterprise passed the ISO9001-2000 quality management system certification. The trademark was recognized as "Fujian famous trademark" in 2002. In 2007, it was rated as "famous trademark in China" and its reputation increased day by day, which laid a good foundation for the establishment of famous brand.

Adhere to the brand development path "line"

In 2005, the Sturge shoe industry looked forward to the future. In order to enhance the market competitiveness and value of the "noble" brand, the brand scientific operation mode was comprehensively introduced, and a scientific and comprehensive long-term brand strategy was formulated.

Perfecting the marketing system and improving the internal mechanism of the enterprise has made a crucial step in the promotion of the noble brand, and guided the enterprise to a sustained and healthy development step by step in a planned way.

Gradually explored a unique way of brand development: stick to the brand positioning of "leisure sports", and strive to infuse the "Chinese Kung Fu" gene into the cultural blood.

On December 23, 2009, the Toronto stock exchange of Canada rang.

The production of honorable brand leisure sports shoes and leather shoes, the realization of the "lightweight" shoes and clothing brand listed on the miracle, and led many small and medium-sized shoe and clothing enterprises after the listing of the boom.

"The company will use the net income of this listing to expand its retail and distribution in China, increase its capacity and invest in marketing and other uses."

At the press conference, Cai Fengyi, chairman of the board, made his own plan for the future value of the distinguished brand.

This is the first year of the post Olympic era and a year of farewell to the financial crisis.

This year, or overestimating the consumption of Olympic Games, or being caught off guard against the financial crisis, the brand and product homogenization of Minnan shoe and clothing industry suffered from multiple oppression from funds, channels, raw materials, employment and international trade barriers.

The successful listing at this time is undoubtedly a strong booster for China's shoes and clothing industry in the predicament, and the coming of the "National Movement" and "Pan sports" also give people more vision for the future of honorable "leisure sports".

Achievement leisure sports first brand bureau "face"

At the honorable brand strategy conference in April 2010, the brand new strategy of brand promotion was put forward.

Cai Fengyi, chairman of the board of directors, stressed that the Chinese sporting goods market has gradually changed to the life movement.

Playing sports is to make sports more entertaining and life oriented. Show Kung Fu is the continuation of the noble concept of the past Chinese martial arts, advocating young people on the basis of effort to show their efforts, show themselves.

Continue to seek breakthroughs in the next few years, it will concentrate on the following three aspects: channel strength, marketing power and product strength: continue to expand and innovate channels, increase the number of terminal stores in the two or three line market; increase the brand wide input; sponsor the top event marketing with CCTV public resources; join hands with a number of authority TV channels for entertainment marketing and broadcasting, and two-way and more powerful network media, public relations activities, and seize the mental resources of consumers; enhance investment in product R & D and design, enhance the technological content of products, thus further grab market share and enhance the market competitiveness of the prestigious brand. Shishi Technology Development Center building is also in full swing. At the same time, distinguished brands.

All of this has become the driving force for honourable China to create the first brand of leisure sports.

In fact, as the international dress tends to be casual and comfortable, more and more people like to dress up for leisure, so that they can get away from the rhythm and become more and more stressed. The leisure fashion has become the pronoun of global fashion.

The international casual wear and footwear market is in a period of rapid development. Although the domestic market starts late, the capital scale and marketing environment still have some limitations, but this does not stop China's casual footwear market from entering the stage of rapid growth.

Since its founding, honourable adherence to the brand positioning of "leisure sports" has always insisted on enhancing the quality of products while paying more attention to creating an honorable brand image.

Not long ago, the distinguished chairman said in an interview with reporters that honourable, after years of continuous pursuit, has become the first step in the success of the large footwear manufacturer in China.

The focus of the work now will be to continuously enhance the value of the noble brand. For this reason, the honorable will always adhere to the "leisure sports" as the core, advocate the brand concept of "natural leisure, harmony, success, family and health", constantly injecting Kungfu and fashion factors into the brand, winning time by speed, and striving to create honourable reputation as "the first brand of Chinese Leisure Sports" and the world-famous leisure brand.