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North American Consumers Are Buying Online Products And Clothing As New Mainstream.

2010/12/6 9:09:00 50

According to the United States

Retail Alliance

(National Retail Federation) for this year's Thanksgiving holiday

Consumer

Research data show that in the week before and after Thanksgiving (2010), the average consumption per capita in the United States was $365, an increase of 6% over last year, and the number of consumers was estimated at 212 million, which was significantly higher than that of last year's 195 million.

The National Retail Federation has been tracking the trend of Thanksgiving weekend shopping since 2004. The biggest growth in the year is in the discretionary items, which has relatively high unit price, such as audio equipment and clothing, and the overall sales surpass the clearance of cheap goods. The total total sales of Thanksgiving weekend soared to $45 billion, which is brighter than that of the previous two years of about 41 billion 200 million dollars.

According to IBM's data analysis firms Coremetrics, there are more than 500 statistics.

Retailer

The survey data on website sales results showed that Thanksgiving consumption increased by 33% over the same period last year, while black Friday was 15.9%, and the above respondents surveyed included Messi (Macy 's), home furnishings retailing giant Williams Williams Sonoma, and pet chain store Petco.

Amazon.com, the world's largest online retailer, is 25% more than its Unique Visitors on black Friday this year. It has become the most visited retailer website, while second of Wall-Mart (Visitors) has seen a 1% reduction in online shopping reading, while target (Target) and buy Best (Best Buy) have increased by 9% and 1% respectively.

According to the US retail alliance, 33.6% of shoppers on Thanksgiving weekend this year are shopping online, the highest percentage since statistics.

It is understood that spending on Thanksgiving weekend will account for 8% to 9% of the sales volume of the year-end shopping season in the US. Traditionally, retail stores only make a special sale on the Internet after Thanksgiving Day on Monday, but this year, businesses are fighting for promotion on Thanksgiving and black Friday.

Market experts predict that when the retailer's strategy changes and consumers' behaviors change, future retailers' online shopping promotion will become a new mainstream of sales practices.

Despite all kinds of promotional gimmicks and publicity on black Friday, market analysts believe that retailers are promoting sales or seeing the importance of reducing black Friday. After black Friday, most retailers launch another wave of sales promotion, hoping to attract online shoppers to participate in "Cyber Monday", and Wall-Mart even play a week's "online shopping week" (Cyber Week).

In addition, in order to keep the sales potential of Thanksgiving month to Christmas month, many retailers also offer different benefits every day. For example, Messi launched the Web Buster on Sunday, which brought the vacuum cleaner from the original price of 450 to 279.97 dollars, while Wall-mart offered a preferential low price strategy to attract 24 consumers with 199 inch 24 inch flat screen TV.

However, due to the fact that the Internet promotion campaign has long been open and the year-end holiday sites will continue to offer preferential prices, even after the end of the holiday, there will be so-called Boxing Day and New Year Shopping Festival promotions. Now North American consumers have been cautious about the promotion of any "best offer" activities, and even questioned whether the original retail price should be used to buy the original products.