How To Open A Color Consulting Studio?
Opening a color consulting studio is very simple, but shopkeepers must have the theoretical basis of basic color consultation, and also understand color consultation in technology. First, we must learn the "color season theory", and secondly, have certain marketing knowledge, which is the premise of the color consulting workshop.
Investment fund color consulting studio's capital investment is not high. After mastering the basic theoretical foundation, we can invest 50 thousand yuan RMB to open a shop. Generally speaking, when the store site is selected, the main cost is to decorate and purchase fixed assets. The decoration of the shop is the best style and elegant, giving people the feeling of comfort and warmth.
Shop location selection:
The location of color consulting workshops is determined according to the location of their customers. If customers are locked in job hunting,
Interview
The location of the store can be selected near the site where there are frequent job recruitment. If the target customers are some senior white-collar workers, the location of the store can be selected in the relatively senior community, office or business district where the white-collar workers are relatively concentrated.
Tools:
Color consulting is a knowledge industry. Practitioners need constant knowledge sources and support from professional data, tools and new technological achievements. In a color consulting studio, the color consulting industry's special props and supplies are essential. These tools include color hue, PCCS tone map, four seasons chart, color cloth (including basic test cloth, four seasons coloured cloth and full coloured cloth), samples of coloring and coloring samples, color matching manuals, color tickets, lecture plates, style and style collocation manuals, lipstick boxes, eye shadow boxes, makeup interpretation diagrams, style styles and best hairstyles and other color related consulting tools.
Location:
Most of the business of color consultation is located in personal image consultation, including personal color consultation, style style consultation and best makeup color consultation. In the orientation of customer groups, it can do overall consultation and individual individual consultation.
Marketing:
It is suggested that a membership service system be established on marketing strategy. Price From a single consultation of around 100 yuan to the annual VIP membership service of 5200 yuan, it can be divided into different grades, making the way of operation comprehensive and flexible. It is recommended that the choice of subjects should not be confined to those golden collar classes who have money and leisure, and that ordinary white-collar workers should also be taken into consideration. Even those female college students who are about to enter the society will be potential consumers. group .
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