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Lining Said The 2011 Quarter Of The Second Quarter Of The Large Orders &Nbsp; Wholesale Prices Fell.

2010/12/18 8:46:00 86

China Sports

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Lining

The amount of large orders in the second quarter of 2011 was flat compared with the same period last year, while the wholesale price dropped by about 6% after the dealer discount rate, the company said on Friday.

Lining products for the second quarter of 2011

Order-placing meeting

As a result, Zhang Zhiyong, chief executive of Lining, said: "this year, the retail environment of the sporting goods industry is obviously under greater pressure.

At the time of the order meeting, the order amount calculated according to the retail price tag was equal to that of the same period last year. The average retail price of clothing products and shoes increased by more than 8%, but the number of orders decreased by more than 7% and 8% respectively.

As the group adjusted the wholesale discount rate to dealers in 2011, the order amount was calculated by wholesale shipment (sell-in), representing a decrease of about 6% compared with the same period last year.

Zhang Zhiyong explained that in the past, the mode of excessive reliance on distributors to promote growth was difficult to sustain, and the cost of retail operators was also rising rapidly, making the independent dealers' growth expectations for next year more conservative.

The company has taken the initiative to reform its distribution system, including the integration of inefficient distributors. The company expects these measures to bring short-term pains. In the next two quarters, the order of Lining brand may still face some pressure, but this will help stabilize the healthy development of the group.

Lining edged up 0.24% on Friday, closing at HK $21.25.