Four Trends! Counting The Development Of Children'S Clothing Consumption

Cherry is the little red man of the cradle net. He has his blog at the age of 3, and is updated in good time.

Of course, this is not the masterpiece of Cherry. It is written by the post-80s parents.

The signature of the blog reads, "we grow together."

Indeed, for most of the 80's hot mom, cool dad, the child is like a "living toy" falling from the sky.

Full of joy, but with some confusion.

Internet users are once again turning their attention to the Internet.

They use child care websites, baby bloggers, etc. to understand childcare knowledge and exchange experiences in childcare. Of course, the beauty of big show babies is of course.

Cherry is such a fashionable little model. The style of clothes keeps changing. The click rate is very high.

Many young mothers will also pay a lot of compliments in his blog, asking where clothes are bought, and even "doll relatives".

Parenting websites and baby blogs have become the main communication platform for the post-80s parents and children, and the feelings of the communicators, including the spread of children's clothing brand reputation.

How to use this new way of communication has become an important factor to capture the hearts of the 80's parents.

Trend two: "421" mode to accelerate children's clothing consumption

Now a new family mode is gradually becoming the mainstream. The "421" mode is the family structure produced by the only child generation, 4 elderly people, 2 adults and 1 children.

Such a structure led to the attention of 6 adults in this child.

Whether it is season changing clothes, festivals or birthdays, children's clothing and costumes are important options for adults to choose gifts.

Miss Ling, an interview with reporters in Shenyang, said: "children nowadays do not lack clothes at all.

Besides mom and Dad, grandma, Grandpa, Grandpa and grandma will buy him. Sometimes friends and colleagues will buy some children's clothes and stationery as gifts at home, so the children's clothes will be larger than mine.

After all, the family is such a child, and all his love is poured into him.

Trend three: online shopping becomes the trend

Eleven after the long holiday, Taobao announced some hot sales data during the eleven period.

From the ranking of paction volume, 2 million 360 thousand children's clothing products were traded, and the paction volume ranked seventh.

After 80 parents have become the main force of children's clothing online shopping, and they are keen on online shopping.

Online shopping has become the main way of shopping for many new generation of post-80s parents, and the growth rate of this kind of consumers is increasing by geometric times, and the market space is hard to calculate.

Cheap and fashionable style is the two most important reason why they choose to buy children's clothing online.

Nowadays, 80's parents like new exotic products. Because of the special advantages of the Internet, many parents can not buy clothes that they can't buy in the shopping mall.

Trend four: adult children's clothing

Sequins, rivets, metal chains, leopard print, vest, hanging neck, and back...

The fashion elements of adult clothes can be found in children's clothing products.

Nowadays, adult style clothes are appearing in children's clothing.

The mother of a 8 year old daughter told reporters that those children's designs that were very fashionable were very fond of children, and they liked them even when they looked at them.

But she said that the quality of such clothing is not necessarily suitable for children, and will seriously consider this when choosing, and occasionally buying one or two pieces is still acceptable.

Lace, bead decoration, waist design and other fashion elements commonly used in children's clothing, and even the emergence of high-heeled children's shoes, and the suspenders, sequins skirt, leopard tights and other hot children's clothing is like the adult version of the "shrinking version", the popularity of popular clothing elements in adult clothing to a large number of children's clothing design, fashion is comparable to adults.

The improvement of living standards and aesthetic standards of young parents is an important reason for the adult becoming of children's clothing.

But while improving the sense of design, clothing should give more consideration to children's physical and mental health. How to improve the design level of children's clothing is conducive to the healthy growth of children. This is really a question worth pondering.