Forecast Analysis Of B2B Business Network Marketing In 2011

According to foreign media reports, 2010 is Social media The transition from cutting-edge technology to mainstream technology. Some people predict the merger of Twitter and Facebook or the closure of Foursquare, but Michael Brenner (Michael Brenner) insists on the majority. B2B business The practical topics discussed are as follows. Forecast :

1. as we expect, marketing automation and automated sales cues will become the foundation of B2B marketing activities to speed up transactions completed through our channels.

2. customer satisfaction, loyalty and customer retention will once again become a key indicator of B2B business and will be used to measure their overall marketing plan.

3. as digital marketers begin to understand and recognize the true value of the last click, the attribution model will become a hot topic. In this case, the result of marketing activities is related to the last strategy of buyers' contact.

4. consistency between marketing and sales continues to be the number one problem that hinder marketing capabilities as a major driver of B2B business value.

5. the debate on the quality and quantity of sales leads will continue. (hint: you have to do all two things).

6. the return on investment in social media programs will continue to be questioned by some officials. Many marketers and business officials will question the value of social media (mainly in private). Others understand what has already worked.

7. inbound marketing expenditure will account for a larger share of the marketing budget, but in most B2B companies, it is far from the majority.

8. the shortage of digital marketing professionals will generate a seller's market for online, search and social marketers.

9. with advanced targeted, redirected and behavioral technologies allowing marketers to display real value in display advertisements, the display media will revive.

10. the brand is coming back again. When we realize the balance between cognitive activity and performance pay based on effective thinking technology, the result will be improved.

11. as the economy improves, colleagues and managers will begin to respect their employees. We will find again that satisfied employees will create loyal and satisfied customers. These customers will improve the profit margins of businesses.

12. from the newspaper's gradual decline in the impact of world news and internal communications on business news, traditional communications, including e-mail, will be hard to compete with the startling rise of mobile device applications. Mobile devices can be used to browse the Internet, send text messages and write micro-blog to attract consumers' attention.

13.iPad and other tablet computers will make laptops obsolete, and more and more people will transfer their 100% digital jobs and personal lives to tablet computers.