How Can Business Investment Be Hot?

At present, health care products

In fact, accompanied by pharmaceutical companies has gone through ten years of ups and downs of investment, has now been in a predicament, mentality, strength, products, management, market and so on are the five major barriers in the face of investment enterprises.

At present, dealers are becoming more rational. "Big hand" has become the past. Through investment, it has been hard to create tens of millions of products and billions of products as before. The greater the hope, the greater the disappointment, the high expectation of investment, and the ultimate injury is still the enterprise itself.

As for those who constantly develop products, constantly report the number of approval, continue to advertise for investment, regard investment as the main source of profits, and shoot a gun for another place, "investment merchants", the result can only be a faster death.

The production of pharmaceutical and health care products should survive, and dealers should develop. Yu Fei, a famous brand marketing expert and an international marketing consultant of CEO, put forward the "three points" of low cost investment.

First, pick up the supporting points.

For health care products to be successful, there must first be products or services that attract the eyes of distributors.

Today, with the homogenization of many products, enterprises must base themselves on innovation in developing products, create humanized advantages in the course of operation, and realize the optimized combination of business, products and prices, and create a new market structure.

At the same time, we must constantly introduce new products with unique characteristics, develop potential consumer demand, seek new customers' growth points, and truly achieve "people without me, people have me".

Only in this way can we really attract the advantages and conditions of agents.

Specifically, a unique set of mechanisms and concepts for a product background, composition, effect and so on is very unique. The international marketing consultant of blue Columbia and Yang International has been conducting the whole process of operation from the following six major sections:

First, product market positioning strategy and system;

Two, product communication tool creative project;

Three, investment strategy planning;

Four, investment training system planning;

Five, investment policy management and market startup plan;

Six, tailor made marketing plan and so on, specifically on a specific point, such as for a product containing OPC grape seeds characteristics, put forward the female "maintenance is not as good as fresh" selling point, for a certain heart and brain health products, put forward "save heart is not as good as heart" selling point, and at the same time, according to the characteristics of the product ingeniously designed the concept of products, and targeted to distinguish from competing rival marketing mode and meet the needs of consumers to design diversified promotional activities.

Therefore, both lethality and pertinence are very strong.

Two, find the right combination point.

It's not difficult to make a successful investment. It's not difficult. Do you have a good profit model?

Remember, it is not enough for a product to have good market prospects and excellent quality, because this will not bring much bright spot to your future investment. Only a practical profit model is really attractive.

As we all know, enterprises demand survival, development and investment. As a fast and low-cost way to expand product access, it is undoubtedly the magic weapon for many enterprises to win.

However, 95% of Chinese enterprises' investment is unsuccessful. It is regarded as a healthy industry of sunrise industry. Every year, more than 100 billion investment fees have been wasted.

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Often such enterprises and dealers come to learn from us. Without exception, they will ask a question: "what good projects are recommended this year? What are the new business opportunities?"

According to a survey data, in our bank account, about 300 billion idle funds are used to find investment projects.

Since there is demand, there will be a market, so why is such a big market demand that enterprises can not attract businesses?

In view of the current investment situation in the pharmaceutical market, the international marketing consultant of the blue science and Ocean International Group has divided its investment promotion objectives into four categories according to its rich practical experience: first, to withdraw funds and relieve pressure; two, to establish new networks and to open up new markets; three, to fight against competition and to expand market share; and four, to consolidate the old market and increase competitiveness.

Investment planning is the first step in the process of investment promotion. Then, what is the first step in investment planning? The first step in the planning process is to set goals. Only when the objectives are established, can the planning work be targeted.

Determining goals includes three aspects: first, what is the goal to achieve; second, do all the work around the target; and third, whether the goal has been achieved.

Because of the pressure of funds, as long as we can get the money, business investment is the secret of the industry under the sun. The manufacturers have adopted the way of killing the goose that lays eggs, and the planning has also focused on this theme. Therefore, the narrower and narrower road of investment has finally destroyed the future of the enterprise.

The quick and quick gains of this short and fast way will not yield nothing but overdraft is the credibility of the enterprise.

The current investment planning is directed at distributors only, without considering the consumers and downstream channels, and does not excavate the highlights of the products from the characteristics of the products themselves. According to the characteristics of the products, it plans the packaging and publicity materials of the products, and implements the plan; and does not divide the market according to the resources of the enterprises.

All the planning of the product is to attract the eyes of the distributor. The product planning is only at the level of the dealer's acceptance. The dealer is not clear about how to do the product, or has to make two plans and pilot market work, and the chance of success is even smaller.

Needless to say, the model market is the most powerful evidence to verify product strength and planning power, but we find that few of the merchants in the product market have lost the opportunity to show the advantages of the product.

Responsible for their products, responsible for distributors, and responsible for the long-term development of their enterprises, they need to operate the pilot market first.

The success of the pilot market can greatly attract the attention of dealers. As the fuse can cause chain reaction, more dealers will respond to it. At the same time, product reputation will also be set up, which will shake the original mentality of dealers to make money and set off the market for investment.

In view of this, if you check your own lack of genes for successful investment, you might as well seek strategic partners with actual combat experience, which is much more successful than your own groping and trying.

To put it bluntly, there are products in the market today, and in fact, there is no shortage of products.

If an enterprise only clamours for its own products, it will do nothing, let alone make waves in the market.

Remember, if we start from now on, let go of the so-called self reliance, blind and impractical subjective investment. Everything will be in time. Otherwise, the inherent pain will accompany you for quite a while.

Looking at many failed medical and health care products investment, often because they do not grasp the needs of distributors and consumers, so that they struggle in the cracks between enterprises and industry.

The success of enterprises lies in whether products can meet the needs of the market. Nowadays, most medical and health care production enterprises do not attach importance to the needs of customers and consumers. They still cling to the sense of small farmers who can produce what I can produce and rely on the small farmers' consciousness. The products are either single in function or thin in products, or simply come in a lot of mess.

Famous brand marketing expert, Mr. Yu Fei, Mr. CEO, international marketing consultant of blue marketing intelligence, points out that dealers are undoubtedly the bridge between production enterprises and consumers. From another perspective, the demand of dealers can almost be regarded as the vane of consumer demand. If your products are not even able to enter the eyes of distributors, even if the eyes of distributors are not accessible, if the medical and health care products enterprises do not focus on meeting the needs of distributors and consumers, and do not satisfy the needs of distributors and consumers as the market origin, then the fragile system of single products can not support the needs of the entire market.

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Therefore, only by tightening the market and building a comprehensive and comprehensive product system to meet and even create market demand can we always remain invincible in the market.

In addition to providing visible profit margins, the key is to enrich and improve the practical mechanism of interest protection. It is not a vision that easily promises free distribution, CCTV advertising promotion, and the dispatch of full-time teams.

On the contrary, provide training such as product knowledge, marketing skills, management system, graft and integrate the location advantages of their resources and agents, optimize the profit models for different regions in different costs, and achieve more targeted satisfaction according to different needs.

The "pulse" of the market requires the sensitivity and observability of enterprises to assess the situation, and the key is how to identify the joint point between their products and distributors.

For pharmaceutical companies, who sometimes is better at changing thinking and finding, who is more professional and more meticulous will be on the top and become a real big winner in the market.

Three, enhance the difference.

As we all know, China's health care products market has been doing the treatment market, but the innate efficacy of health products can not satisfy the psychological expectations of consumers. At the same time, some non-standard enterprises exaggerated advertising and overdraft market, so that today's health care products market has fallen into a serious state of trust crisis, which eventually leads to the cold market of health care products investment market.

Yu Fei, a famous brand marketing expert, believes that if we want to reverse the current market situation, we can only create a good market for medicines and health products by creating brand that consumers trust.

Take XX International Health Center as the most influential Chinese chief health education in the field of preventive health care in China.

In the era of the shortage of medical and health products market to the surplus economy, how to achieve the successful investment of products?

After many arguments, the international marketing consultancy of blue coco Chi Yang decided to choose a low-cost expansion strategy to create a brand advantage to achieve successful investment.

Preventive health market is still a brand new market in China. It has great potential for development and prospects for development, and is very consistent with the propaganda and improvement of health products.

Based on the above analysis, we have more clearly defined the idea of using health brand to stimulate product investment.

At this point, we are determined to "create the first brand of Chinese health care, provide all-round services for the health care and mental health of the middle and old people". It has become the gold medal signboard of XX International Health Center product investment. It provides an excellent resource that can not be duplicated for the successful investment of products.

Taking into account the gold content of the brand we own, we have identified a "portfolio promotion mode of brand promotion + event news + experts promotion and investment".

Effective use of preheating, promotion and promotion of combined media and network media has resulted in an investment return of four or five times higher than that of the current advertising. At the same time, we invited the agents to the headquarters, and invited Professor XXX and Dr. XX to the scene of the investment fair. They made a convincing detailed explanation and analysis of the market prospect, product characteristics and operation mode, and the benefits of the investment policy by using their respective authority. By strengthening the training + service method, and taking the model market "exclusive store + membership system" as a strong proof, through the above several effective measures, the atmosphere of signing the contract on the spot was unprecedentedly high, and the effect of experts promoting the investment promotion far exceeded our expectations. From the perspective of later investment promotion, this model is feasible and feasible.

From this we can see that at the same time, we are also faced with a "personalized" consumption era. Besides paying attention to the needs of customers, we also need to "differentiate" services to customers.

The pition from traditional selling products and selling services to selling demand pition, providing value service, creating greater value for customers, realizing the benign interaction development between customers and enterprises, leading one step, and constantly surpassing, always let customers feel the differentiated services of the enterprises.

Only by doing a good job of service, establishing a good faith relationship with customers, and constantly improving customer satisfaction and loyalty to the company, will customers be willing to use the products of enterprises, so as to improve the marketing competitiveness of enterprises.