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Shishi Clothing Enterprises Continue To Expand Sales Terminal Market

2011/3/14 15:48:00 47

"When the enterprise continues to move towards

brand

After the pformation, the "white hot" competition of sales terminals is an inevitable rule.

The Municipal Bureau of economic affairs gave a corresponding explanation on the sales success of the Shishi garment enterprises in recent years.

It is understood that in recent years, Shishi clothing enterprises continue to expand the terminal sales market space, the distribution of the road map not only throughout the country's 34 provinces and important urban areas, and even some key leading enterprises such as

Bird of wealth

The franchised stores are no longer satisfied with the expansion route of the two or three line cities, and begin to consciously layout the strategic plan of "city" encircling the countryside. What exactly is guiding the Shishi enterprises' tenacious strategic chasing? The reason for the responsibility of the city casual trousers guild is some reasons. Generally speaking, the strategic planning of the sales terminals is the result of the branding strategy in recent years. In the past few years, our terminal has begun to go to the top quality, which is not completed in the past, but now it is fully possible.

market

The three basic factors are all available, and success will come to an end.

According to the survey, as of the beginning of this year, the more than 40 Shishi brand enterprises, such as CABBEEN, Jin Mai Wang, honourable and so on, have been carrying out luxurious packaging for franchised stores at the CBD prime locations of several provincial and prefecture level cities in China. They display the brand image by opening regional sales centers, such as living centers, flagship stores, cultural centers and other large sales terminal stores, while effectively redeveloping the brand image while effectively expanding sales space.

At present, Shishi industry has paid more and more attention to the "terminal war", and fostering relevant talents to provide the source of water for this campaign has become one of the core plans of the strategy in 2011. "At the beginning of this year, we set up a brand management retailer college, specializing in experts from Fuzhou University visiting professor and retail management school to teach and teach, so as to improve the terminal sales level."

Qiu Zhishang, vice president of Rui Style Men's clothing, told the author.