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Home Textiles B2C Sounded "Quality" Alarm

2011/3/16 15:39:00 60

2011 is the high incidence year of e-commerce in China. With the continuous expansion of online shopping crowd, it also urges the rapid development of home textile e-commerce industry.

By the end of 2010, China's home textile market share had exceeded 10000 billion yuan.

Consumer

The purchase of home textile channels has also shifted from offline terminals to online e-commerce, especially the mainstream users of online shopping -- fashionable women and white-collar workers, who constantly improve their quality of life, and attach importance to family soft decoration.

It has made the home textile e-commerce industry easy to break through the 10 billion yuan annual sales.

Due to the constant impact and influence of e-commerce, the traditional offline channels reflect the factors such as geographical restrictions, price restrictions and convenient shopping restrictions. The huge consumption potential of home textile business market is released.

China's home textile business structure is not mature enough, commodity sources, services, logistics and other links, in the short term, it is difficult to achieve standardized unified management.

Whether it is in the field of C2C, B2C or B2B, it is difficult to fully guarantee the branding and quality of home textiles.

The problem of quality and brand marketing of home textiles has emerged, which has become a bottleneck for the development of home textile business.

Nowadays, all sectors of society have a strong response to the brand and quality of home textiles.

In response to this situation, the reporter learned from home textile industry insiders: some small home textile online shopping mall, in pursuit of short-term interests, lowered the quality inspection standards for goods, and even at the expense of shoddy, thereby harming some consumers' enthusiasm for buying home textile products online.

There are also some C2C shops that often appear to use polyester as a pure cotton, low-density yarns as high density yarns, as well as late season goods as import commodities, difficult to return goods, poor service quality, and fake goods flying all over the world.

Many consumers believe that online purchasing of home textile products has potential problems such as quality insecurity, price reference, poor brand selectivity and so on.

Therefore, in the future competition of home textile business, the quality and brand image of home textiles will become a key factor in testing the market.

Subsequently, the reporter learned from the e-commerce industry analysis experts:

Home textiles

There is a certain quality problem in the field of electricity supplier, but it will not affect the correct direction of operation of the electricity supplier industry, instead, it will activate the market's emphasis on the quality and quality of home textiles.

Home textile business is also moving from price war to quality war and service war.

Reporters interviewed some netizens through random interviews and learned that online shopping

Home textiles

More than 85% of the population would prefer to go to the brand home textile B2C mall, in order to reduce the risk of purchase.

Like the www.vegaga.com brand home textile mall, it has established strategic partnership with dozens of brand home textile manufacturers such as Luo Lai, Fu Anna, Valentino, Meng Jie and so on. It provides consumers with bed and Suites, sheets, quilts, quilts, pillows, pillows and other home textile products such as home textiles, towels and bath towels. It also provides home textiles shopping and maintenance knowledge, supports cash on delivery, provides 30 days free return, and 24 hours customer service online.

So that consumers can choose the medium and top grade brand home textiles on the basis of their own consumption strength.

It can guarantee the purchase of the most cost-effective home textiles, but also ensure the price advantage and quality of service.

These advantages make virtually the home Jia textile mall become the leader of home textile B2C in China.

The reporters believe that the well-known B2C mall and home textile of the home textile industry will combine to resist inferior commodities and counterfeit brands, so as to ensure the clean development of the home textile business market.

At the same time, we need more mall like home brand B2C to continuously provide high quality products and excellent customer service to support the healthy development of China's home textile business.