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Abandoning The EU And Turning Domestic Shoe Enterprises To Other Countries

2011/3/29 9:19:00 67

The anti-dumping duties imposed by the EU are not entirely a disaster for China's footwear industry. Some domestic shoe manufacturers have begun to pfer production bases to third countries to avoid anti-dumping risks from the EU.

"After 2006, we slowly opened up sales in South Africa and some other countries in North America, and established a relatively stable cooperative relationship. Now if we turn around and redo the EU market, I do not think we will accept it."

Dongguan a private enterprise official said.

He gave the reporters a metaphor, which is like that before everyone rushed to the bridge, and later the bridge was jammed. "But we finally have to go. We can only abandon this bridge and change other ways."

stay

Russia

In the Wusu Rees City, Wenzhou Kangnai Group invested 2 billion yuan, and

Heilongjiang

Jixin industry and trade group has built an industrial park with an area of 2 million 280 thousand square meters and an annual output value of RMB 24 billion yuan.

"Not only shoemaking, but also

wood

Processing is also in our planning, in addition to our own factories there, but also ready to attract other enterprises in Wenzhou to go out.

After the scale of the park has been formed, the products that are often subject to trade barriers such as clothing, leather shoes, lighters and so on are pferred out, leading the Wenzhou enterprises to "collectively break through" and cross all kinds of trade barriers.

Zheng Laili, deputy general manager of Kangnai Group Co., Ltd.

Some shoe makers from Zhejiang also began to build production lines in Russia and Nigeria. Wenzhou shoe leather industry association is also leading the establishment of "overseas production Industrial Park" of Chinese shoe companies in the EU to circumvent anti-dumping restrictions.

At the same time, Kangnai began to try to bypass the middle dealers and directly enter the EU local market.

"In a few years, Kangnai began to open stores and counters in Europe and the United States, and now there are about more than 100."

Zheng Laili revealed that Kangnai plans to increase the number of counters in overseas stores and shopping malls to 1000 in 5 years.

To bypass the middleman directly to consumers, at least let Kangnai's profit margin increase by more than 10%.

AOKANG has taken the same strategy.

Wang Hailong, manager of the Propaganda Department of Zhejiang AOKANG group, told reporters that AOKANG plans to buy local sales network after the plan to open stores in Europe a few years ago.

Some EU importers suggested that Chinese shoe companies should be re exported to the EU through third countries.

"Although the price is 1 to 2 dollars higher than the original price, it will increase the cost, but the EU importers are basically acceptable."

Wang Hailong said.

According to Wang Zhentao, AOKANG is stepping up its efforts to develop the India market. "We will build factories in India, build our production lines there, and build our own sales network and channels."