US Media: Global Brand Depends On Chinese Consumption Taste.
Us "
New York Times
April 11th article, original topic: the influence of Chinese consumers: Professor Karl Gus, Professor of modern history of University of Oxford, in China's new book, where China goes, where the world goes: China
Consumer
How to change everything explains China's consumption pattern.
He said that Chinese leaders are rapidly breaking the barriers to restricting national consumption, but no one knows what this will mean for China or the world.
A few days ago, he accepted the interview.
Q: there are signs that China's economy is not consuming.
increase
Synchronization.
Is China really changing to a "consumer centric" society?
Answer: there is no doubt about it.
Advertising
The development can be found.
In the past few decades, the political slogans of the Mao era have been replaced by advertisements.
Advertisements are very common nowadays.
I have seen liquid crystal displays advertised in taxis, elevators and toilets.
In China, this pformation is fast and huge.
brand
It is the second important evidence to pform consumerism.
Not long ago, China rarely saw national brands and international brands.
Now, internationally renowned brands are everywhere in China, and multinational companies are rapidly creating national brands.
Hundreds of millions of Chinese are still in poverty, but hundreds of millions of people are entering the middle class. They have bigger houses, the latest electrical appliances, private cars and holidays.
These Chinese people began to lead similar consumption to other middle class in other countries.
Life style
。
No matter how large the Chinese middle class is, it will have a huge impact even on today's scale.
Sooner or later, global products and brands will be shaped by the tastes of Chinese consumers.
Q: which global brands benefit most from China's consumption boom?
A: global brands invest heavily in China.
Luxury brands and cars are the most obvious beneficiaries and will continue to benefit.
Q: why has there not yet been a big local brand in China?
A: I am confident that China will do its best to create an internationally competitive national brand.
The Chinese government regards it as the most important part of the strategy of pforming the labor and energy intensive economy into a high value-added service economy.
The creation and dissemination of such brands is one of the reasons why I think Chinese consumerism will change everything.
If they cannot build local brands, they will take the way of buying, just like acquiring Volvo and other famous brands.
Chinese companies are sitting on a lot of money. China's emergence of local or acquisition brands is only a matter of time.
China may not want to accept and develop consumerism as simply as the West and Japan, but to fundamentally change or even challenge it.
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