The First Marketing Summit Of The Jilin Region Of Yi Kang Group Was Successfully Held.

The first Marketing Summit of the Jilin region of Yi Kang group was successfully held.

See the situation and improve yourself.

Zhang Xianzhou, deputy director general of the group operation, attended the meeting and delivered a speech. He pointed out that facing the changing market, the most important thing is to enhance its capability.

It is hoped that the Jilin region will strengthen its channel construction, brand building and team building, and make persistent efforts to achieve all-round development in the new year.

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At the meeting, Lin Shiming, general manager of Jilin region, gave a detailed report on the development of Jilin in the area. In his report, Lin made a comprehensive analysis from the aspects of product management, personnel management, brand image and terminal training, and put forward the future development policy of strengthening terminal training, improving service level, improving framework construction, defining responsibilities and responsibilities, enhancing brand image, and carrying out detailed management.

At the same time, Lin analyzed and discussed the mode of "one city, many stores", and pointed out that this is still suitable for Jilin's regional development mode. I hope that the delegates can thoroughly understand the spirit of the conference and do better and better with the same heart and one mind.

Know your enemy and know your enemy.

Jilin's regional success has been achieved in 2010. In, the regional marketing manager Zou Wenxu made a report on market planning and operation.

The report analyzes the brand structure, operation mode, data perspective and self diagnosis of Jilin market, and calls on all representatives to fully understand themselves and strive to build core competitiveness.

Subsequently, Jilin regional commodity manager Su Qingzhao made a speech from the analysis of goods, organization of goods and order.

Wang Tiemei, the financial manager, introduced in detail the incentive policy to be implemented in 2011.

Work together and renew the glory

The conference has commended the representatives of the participating regions in varying degrees, aiming at encouraging them to make persistent efforts and write brilliance.

At the same time, outstanding performance award winners shared the successful experience.

Strengthen your confidence and set your dream.

After the commendation, the group vice president and marketing director Gao Quan Shui made a concluding speech. Gao explained the basic situation of shoes industry and the history of leather shoes development, and pointed out that the era of selling products has passed. We should establish brand awareness, establish marketing thinking and create core competitiveness.

At the same time, it puts forward the requirements of "one dream, two beliefs, three good, four ways" for the future development of Jilin region: namely, to set up a dream; to believe in brand, to believe in oneself; to serve well, to have good reputation and good quality; to analyze market opportunities, to learn to plan, to be good at learning and to be good at summing up.

After the meeting, delegates said that Gao's speech strengthened the confidence of striving for greater development.