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Suppliers Exposed The Price Of Clothing: Two Hundred Yuan To Sell 1000 Yuan

2011/7/9 8:53:00 87

Suppliers Raise Prices

It is hard to imagine that in large shopping malls, those priced at 1000 yuan or more will get 200 yuan less for the high priced clothing.

So what are the factors that push up the prices of goods in shopping malls?


A few days ago, the Anhui Supplier Association received a complaint from a supplier, claiming that dozens of fees, such as the entry fees and so on, had been overwhelming him and raising the prices of commodities.

And many shopping malls said that because of the soaring operating costs, they had to "pfer" to suppliers.

Nevertheless, the contradiction between zero supply and demand has pushed up prices and emptied consumers' pockets, and this contradiction still has a tendency of further intensification.


Suppliers are exposed to price increases.


"To tell you the truth, this is mine.

clothes

The price is less than 200 yuan, but now the price is more than 1000 yuan, in fact, there is not much profit to make.

A few days ago, a supplier to the provincial capital was exposed to the reporters.


The clothing price of 200 yuan is more than 1000 yuan. How does it not get much profit?

"Store new stores open, we need these suppliers' Sponsorship", according to the standard of 1000 yuan per contract to collect new store opening fees.

The supplier reflected that the commodity entering fee is currently 3~8 yuan, and the commodity bar code fee is 1500 yuan each. The festival and service fee is 3500 yuan per year, ~15000 yuan, DM production cost 150 yuan, ~600 yuan, information provider 1800 yuan, and commodity rebate 4% to 10%.

Speaking of these numerous charges, the supplier was rather distressed.


The supplier said how much the store charges, even for himself, because the mall often fails to issue a fee item in accordance with the contract signed by both sides.


"Shopping malls continue to increase and increase fees. For our suppliers, we can only choose to withdraw or raise prices."

The supplier said he felt helpless when he watched the price of his clothes being pulled up so high.


There are many drawbacks in "channel is king".


It is understood that with a batch of foreign investment

retail

The giant's entry into China has also brought about a set of expansion models: using the advantage of "channel as king", charging the suppliers with the passage fees, occupying the money and earning the profits in the background, so as to achieve the rapid expansion of low cost.


Deng Xiuquan, executive vice president of Anhui Supplier Association, told reporters that with the advance of time, such a model was replicated indefinitely.

At present, the vast majority of retail enterprises in Anhui adopt this low cost and low risk way of operation, relying on their own channel advantages, to collect various fees from suppliers and earn profits.


The staff of the Anhui Supplier Association introduced a verified complaint to reporters. Hefei cosmetics company sold 780 thousand yuan products in a supermarket last year, and it was 320 thousand yuan from the sales guarantee stipulated by the store. The supermarket asked the company to purchase 320 thousand yuan of its own product or pay 32 thousand yuan guarantee sales compensation, so that the contract could be concluded last year, otherwise the money would not be pferred.


Land rent dragged retailers


If the analysis is at this point, the boards that have been raised in price will hit the retailers.

However, in fact, retailers are also faced with many difficulties because of many factors.


The head of a local supermarket chain in Hefei said that the resident population in Hefei was less than 6 million, but almost all the famous brands were gathered. With the expansion of brands, customers were shunted one time at a time.

On the one hand, suppliers will raise their prices to make profits. On the other hand, with more shopping centers, it will be even harder for them to invest.

Market

The allocation of operating costs to the already stationed suppliers is relatively large.


However, many retailers in the provincial capital have unanimously reflected that all kinds of operating costs have been soaring rapidly, especially the rapid growth of site rents, so that the cost of hypermarkets is rising.


According to introduction, in the past two years, the rental of Hefei core business circle has increased at an annual rate of 25%.

There is no doubt that rent increases not only drag on retailers but also play an important role in pushing up prices.


How to resolve the contradiction between zero supply and supply?


Deng Xiuquan, executive vice president of Anhui Supplier Association, said there is a trend of further intensification of the contradiction between supply and demand at present.

Arguably, the relationship between retailers and suppliers should be "fish water relationship". Now the two seem to be in a state of fire and water, and eventually turn into a cancer that pushes prices up.

Then, is there any good solution to the contradiction between supply and demand?


According to the briefing, as early as 2006, the Ministry of Commerce began to pay close attention to the issue of zero supply, and jointly issued two regulations on the management of retailers and suppliers' fair trade and the management measures of retailers' promotion practices in conjunction with the national development and Reform Commission, the Ministry of public security and the General Administration of industry and commerce.

However, although these measures impose restrictions on retailers' "charging" behavior, many retailers often resort to bypassing rules to change nominal fees.

Even in some shopping malls, suppliers will be charged with the so-called audit fees if they check the accounts.

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The contradiction between supply and demand is widespread throughout the country, and a lawyer who once fought a lawsuit for suppliers said that the existing "measures" do not have the real legal effect, so the effect on the contradiction and mitigation of zero supply is not obvious.

It is reported that the problem of rising prices and the rising trend of prices has attracted the attention of relevant government departments in our province.

A few days ago, the relevant government departments organized special personnel to carry out research and solve problems such as entry fees and so on. After making preliminary plans, after consulting various opinions, they will formulate relevant regulations and strengthen supervision.

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