The Revelation Of "Da Vinci" Incident

Recently, a Da Vinci family suspected of deceiving consumers has been in a hubbub. At the same time, the incident was so fierce that many people were caught off guard, including multimedia with publicity and cooperation. brand Worshiped "big money" consumers, even the sales staff of the brand.

Da Vinci refused to recognize his home from the beginning. Later, the boss talked about the history of bitter entrepreneurship and then decided to stop selling some products for internal rectification. This series of changes, like a farce, has attracted all kinds of spectators. Undoubtedly, the biggest victim is the consumer, especially the consumer who spent tens of millions of dollars to buy the brand furniture. To spend so much money on a brand, in addition to explaining the price of the product itself, can better explain the consumer's love and loyalty to the brand. However, Da Vinci failed to live up to the trust of consumers and imported products from the products made in Dongguan. Its products go abroad for a stroll, and its value suddenly rises, and the effect of "gilding" is obvious.

In fact, in the textile industry, especially in the field of clothing, it is not uncommon for domestic brands to register abroad or to go abroad to sell gold, and then to return to China for sale. However, consumers and relevant departments have not paid much attention to the sale of domestic brands. The Da Vinci incident is a wake-up call for the whole industry. It also wakes up consumers.

Originally Chinese consumers had brand names. loyalty It is not high enough to make consumers continue to be very difficult for brand consumption. This incident is undoubtedly adding to the difficulties of domestic enterprises, making it more difficult for consumers to trust businesses again. Some people have blamed the phenomenon on consumers, who believe that Chinese consumers are more willing to buy foreign brands than foreign ones, leading to domestic brands being forced to do so. We can not agree with such a statement. If we only investigate consumer responsibility, we can only explain that the producers are unable to attract consumers and find no suitable reasons after the incident.

Since ancient times, business has been paid attention to. Sincerity Two words, how many hundred years old shop talked about business, most often said is "integrity business, integrity and conduct". However, in the impetuous current, it is obvious that most businesses do not keep such a good faith, constantly challenging the bottom line of consumers, selling products that are not equal to value and selling to consumers. The escalation of the Da Vinci incident is also because it greatly violates the consumer's perception of integrity. High priced products are not to be sold, but if products are added to counterfeit products, then it is difficult to restore consumers' hearts.